Voice of the Customer is a term that gets thrown a lot and has a lot of hype. But what does it mean?
It’s pretty simple, really: A process for collecting customer feedback across multiple touch points and putting that feedback into the hands of decision makers to drive continuous improvements to your product and service.
Your organization’s long term success can only be achieved when your customers have a direct line to key stakeholders.
Building a Voice of the Customer program for any business can seem like a daunting challenge. It may not be as difficult as you think.
Download our VOC success kit to learn:
SurveyGizmo’s capabilities allow you to collect feedback from customers at all stages of their journey. It doesn’t matter what the size of your organization is. From start-ups to large, enterprise businesses, we have solutions that will fit your unique make up to provide huge benefits: We do this in a few ways:
Have 100 customers? Or 1,000? Or 1,000,000? It doesn’t matter with SurveyGizmo. Collect feedback from all of your customers as many times as you’d like, and pay the same price. We want you to be successful when collecting and analyzing all data that will be important to your VOC efforts, and don’t want you to pay more when you are.
Collection of customer feedback should span multiple departments to break down silos and foster communication and collaboration. However, that doesn’t mean every employee should have access to modify processes or be able to see all data that exists. SurveyGizmo allows you to determine who is able to build and edit collection mechanisms, modify workflows, and consume data with flexible security-based user, team, and role designations.
Customer feedback is great to collect, but if you can’t understand what the data actually means, no action can actually be taken. Benefits to your business will be difficult to measure if they’re there. SurveyGizmo’s data visualization capabilities, including the InsightCanvas, allow you to filter and segment your data by market, customer, interaction point, and more and put a narrative to your data so all key stakeholders will understand exactly what they’re seeing, and more importantly, will find it actionable.
Get started fast with fully customizable templates built specifically for health care organizations like yours.
Fully brand all of your surveys and the app itself to match your exact brand guidelines, including colors, fonts, and logos.
SurveyGizmo can help you collect and take action on customer feedback data, but we know there might be other sources of data that you find useful to work into your strategy. Our enterprise integrations, like Salesforce, Hubspot, Tableau, and more, will allow you to work with your data in a variety of systems. Our open API also allows you to build custom integrations so you have unlimited flexibility in data movement.
If you've read our success kit, you know what a VOC program is, why you need to have one, and the benefits that are expected to come from implementing one. Now, it’s time to execute.
SurveyGizmo offers the power and flexibility to set up a VOC program that fits your unique business and customers. SurveyGizmo supports you at all points of your VOC program execution.
SurveyGizmo’s easy to use interface and out of the box templates will allow you to quickly launch your VOC program and start making improvments. Get started today!
Learn key ways to utilize product feedback to improve your products and services.