Building Families Through Quality Data Collection [CASE STUDY]

Men Having Babies, Inc. is a nonprofit organization that was spun off in July 2012 from a program that ran at the NYC LGBT Center since 2005. The organization began as a peer support network for gay fathers and fathers-to-be, offering monthly workshops and annual seminars in New York. Over time, the organization grew and…

Supporting a Complete Product Lifecycle: Cradle-to-Grave

The cradle-to-grave analysis is typically applied to adhere to sustainability or environmentally sound supply chains often applied to waste management or raw material extraction. However for the discussion here, we are going to apply cradle-to-grave in a general sense to product feedback management. We often see when helping clients manage the data collection process for…

Are You Beating Up Your Customers With Your Satisfaction Surveys?

I came across “Is Your Company a Customer Survey Score Whore?” at MarketingProfs.com today. Although it speaks to offline customer satisfaction surveys, I still think there are great lessons to keep in mind as you build online surveys through SurveyGizmo. MarketingProfs has reserved the actual benchmark results for premium members — but everyone can (and…