A Standard report aggregates your data and displays it in a visual manner so that you can quickly view data collected for each question in your survey.
Cross Tab Report
Cross Tab reports compare two questions to identify trends and patterns in your data. This report uses Chi-square analysis to confirm if data from the questions are correlated.
Profile Reports compare one response to the rest of the survey responses. This report is commonly used to share individual employee survey, quiz, and personal assessment results.
Comparison reports are used to examine trends in your survey data across groups (typically demographic segmentations).
Total Unduplicated Reach and Frequency (TURF) is a statistical model that can help you choose the best configuration in order to reach the maximum people in your target audience.