Using Survey Data to Perform Behavioral Segmentation

What is Behavioral Segmentation? Behavioral segmentation of data is a marketing practice that reveals detailed insight into how customers and prospects interact with an organization’s products or services. How often do people buy these products and services, and where? By identifying the varying buckets that customers and prospects naturally fall into, marketers can then position…

How Altarum Conducts Cost-Effective Healthcare Research

Case Study Overview Altarum is a nonprofit organization that provides healthcare research, consulting, and technical assistance/solution development services for federal agencies, state agencies, and non-governmental organizations that manage healthcare delivery systems. The Digital Communications team was dissatisfied with their former survey solution. They had grown to require a tool that would allow them to build…

The Importance of Storytelling with Data

It’s a big trend: storytelling with data. But what is it? How do you do it? Is it really the best way to communicate data insights to your organization? This post will answer those questions and leave you with tips to start using in your storytelling with data efforts. When storytelling with data think of…

Outside the Checkbox Vol. 9: Creating a Poll

Welcome to our Outside the Checkbox series! Here we share creative, real-world examples of how people use SurveyGizmo to simplify their lives. In addition, we provide actionable instructions to help you incorporate these use cases into your own life. Creating a poll is a quick, interactive, and convenient way to generate instant feedback that allows…

What is Data-Driven Decision-Making in HR?

When you think of managing people in an organization, it may not sound like a great fit to have a data-driven management style. Afterall, HR is about managing human beings so perhaps a more instinctual or emotional approach would be best suited? Think again.   Data-driven decision-making in HR is a leading way for HR…

SurveyGizmo Announces Ultimate Training Dates for 2018

Did you know that SurveyGizmo offers interactive workshops designed for all users, regardless of experience? These tailored training sessions enable our clients to unlock the full potential of SurveyGizmo so that they can make more informed, data-driven business decisions. At each Ultimate Training, attendees are able to choose between two agendas based off of their…

Best Practices for Email Marketing Surveys

Providing your customers with the best experience possible is the key to success. However, this requires absolute knowledge of what the customers in your target markets and industry are looking for. One of the best ways to find out this information for yourself is to distribute email marketing surveys, which allow your customers to provide…

The Top 10 SurveyGizmo Feature Releases of 2017

2017 was a year to remember here at SurveyGizmo. We continued to grow both as a company, and as a service provider that empowers businesses to make informed decisions through leveraging data. Throughout the year we worked tirelessly to roll out software features that would simplify the lives of our customers by providing value. Below…

Top 5 Data Visualization Techniques to Start Using Now

HIGHLIGHTS: The five best data visualization techniques to always remember when visualizing data include knowing your audience, focusing on your purpose, choosing charts based on what you want to show, specifically picking the right colors and aesthetics, and testing your work. More best practice tips on creating effective data visuals can be found here. There are…

Why Use Data Visualization?

Highlights We just published Executive Communication: Creating Irrefutable Business Stories With Data e-book. Inside the data visualization best practice guide learn the power of storytelling, why to leverage decision-modeling, and how to architect an easily digestible data dashboard. This resource was co-authored with business intelligence and data science experts Donald Farmer from TreeHive Strategy and…

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