European Union’s new Cookie Law and What it Means
This morning while reading the news on the BBC website I came across a very interesting article about a new law coming into effect for the EU about cookie usage and tracking (http://www.bbc.co.uk/news/technology-12668552).
I personally do not think this law is enforceable, wise or of any use in protecting the privacy of anyone. In fact, complying websites may become so burdensome and frustrating to use we’ll simply avoid them like the plague.
That said, regardless of what we may think of the law as marketing, research and technology professionals it’s simply going to be a fact of doing business in the EU — and we have a large number of EU customers already (and we’re branching out into Europe).