Gather and analyze customer feedback and collect actionable insights to improve your offerings
Asking for and getting feedback on a new product or a soon-to-be-released product may seem like a no-brainer, but yet, many product managers fail to solicit feedback from both their team and customers early enough in the development process and throughout its lifecycle.
The most helpful form of product feedback is customer interviews, a recent survey conducted by Uservoice found. Despite endless options of obtaining quality feedback to improve your product such as usability testing and in-app tools, feedback that comes straight from the horse’s mouth — so to speak — still, reigns the most valuable.
“The length of time a product has been in the market plays a key role in the amount of time product teams spend collecting, managing, and analyzing customer feedback,” the same survey found. “Companies with products in the market for between 2 and 7 years spend the most time on customer feedback.”
Have you stood back lately and examined the way you are collecting product feedback? Companies big and small struggle to keep the feedback loop up and running, especially, closing that loop completely.
Customer-centricity is the new black
Companies who choose to invest and commit to a customer-centric approach are proven to be 60 percent more profitable compared to companies that are not focused on the customer, according to CMO.com.
Chief executives and marketing leaders are leaning toward a more customer-centric business model not only to position themselves against the competition better, but also to improve brand perception, product fit, and market performance in a more efficient and real-time approach.
Get the ebook to learn why and how product teams should prioritize finding a bullet-proof strategy to collect, manage, and act on customer feedback.
“The main difference of product feedback management in regards to customer feedback management is like a subset specifically focusing on the product lifecycle and where it interacts with various groups of customers and customer segments,” says Christian Vanek, CEO and Co-Founder of SurveyGizmo. “But, ultimately, it has a lot of the same pieces.”