SurveyGizmo’s data insights platform has been extended through an integration with the Survox platform to add voice-based survey solutions to the researcher’s toolkit. SurveyGizmo customers now have a greater selection of interviewing methodologies to optimally design their Customer Experience Management (CXM) programs and collect representative feedback quickly to inform timely decision-making. SurveyGizmo users can now conduct automated (IVR) or interviewer-led (CATI) phone surveys, and then harness extensive analysis and reporting functionalities all from a single solution.
The integration frees researchers to design a single survey for both web and voice-based delivery in order to maximize reach and audience representation. Brand researchers can easily take advantage of the new voice-based survey capability by leveraging Survox Services for fully automated voice surveys (IVR) or Survox-equipped call centers for interviewer-led surveys (CATI). Together, SurveyGizmo and Survox allow for voice recordings that capture the true “Voice-of-the-Customer.” These recordings are then able to be analyzed for sentiment and to augment reports.
Phone contact remains the best way to connect with hard-to reach audiences, seniors and select other demographics. The Survox and SurveyGizmo integration streamlines workflows and removes technical obstacles to multi-channel data collection. One survey with multiple collection methods feeding into a single data repository can provide a more in-depth view of the customer experience. Plus, greater response from multi-channel data collection minimizes the need for weighting so results can be analyzed more quickly, giving decision makers needed insights faster.
Survox solutions enable CX professionals, market researchers, and opinion polling organizations to reach the exact respondents needed to gather representative feedback and distill quantitative and qualitative insights from conversational response. By integrating with online survey platforms, Survox removes historic technical barriers to voice adoption.
The company’s expertise in voice-based data collection now extends to natural language processing technology. Currently leveraging IBM Watson, Survox’s software can auto-generate and deliver personalized, dynamically updated, voice-based surveys for each audience member and then have the conversations translated into text for near-real-time trend and sentiment analysis. For more about Survox, visit http://www.survoxinc.com/multi-mode-solutions/