MarketingSherpa and SurveyGizmo
SurveyGizmo co-founder Christian Vanek is featured this week in a nice article at MarketingSherpa – Special Report: How to Conduct Email Surveys – Tips to Lift Response & Write Subject Lines.
Vanek says ROI “should not be measured based on the number of responses you collect, but on the effect that the knowledge you gained has for your organization.”
The article is packed full of solid tips and is a good review if you use our survey email invitation tool to drive traffic to your surveys. The article is free for seven days only, and after that you will need to be a MarketingSherpa member to read it. So go quickly! and check it out.
By the way, SurveyGizmo will also be featured in MarketingSherpa upcoming buyer’s guide to survey software and services.