Let's face it, running a survey can be hard. From finding the right audience to building each question optimized for that audience, the survey design process can seem like a roadblock between you and your research.
While surveys can be conducted for nearly endless reasons, every survey needs a basic framework in order to gather the data you're looking for.
That basic framework for optimal survey performance boils downs to thoughtful and intentional survey design. From establishing survey objectives to presenting final results, the SurveyGizmo Guide to Great Survey Design walks you through the entire survey process.