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Wholesale 101: Pricing

Welcome!



We created this interactive course to help you successfully expand your business into wholesale. Pricing is one of the most crucial aspects of building a profitable wholesale business — something the Etsy Wholesale jury takes very seriously.

 After this lesson you should be able to:
  • select the products best suited for wholesale
  • adapt prices so they meet Etsy Wholesale's criteria
  • meet retailers' expectations for wholesale rates and pricing consistency
We hope you will find this course helpful and use this lesson as a guide to creating a successful wholesale business. We encourage you to take the time you need to create a business plan — one that considers retailers' expectations, while still keeping in mind your margins and the efficiency of your production methods. 


Let's get started!