Digital Audit - Your Organisation vs. Best Practice

1. Which part of the organisation do you represent?

2. Do you believe your organisation has a clearly defined digital strategy and a roadmap required to achieve it?

We do not have a clearly defined digital strategy	.	We have a digital strategy, but haven't articulated a roadmap required to achieve it	..	We have a clearly defined digital strategy, and a well articulated roadmap required to achieve it
We do not have a clearly defined digital strategy	.	We have a digital strategy, but haven't articulated a roadmap required to achieve it	..	We have a clearly defined digital strategy, and a well articulated roadmap required to achieve it

3. Would all members of your top executive team be able to clearly articulate the digital strategy?

None of the members of the top executive team would be able to articulate the digital strategy	.	Only those executive members directly involved in the strategy development and implementation would be able to clearly articulate it	..	All members of our top executive team are able to clearly articulate our digital strategy
None of the members of the top executive team would be able to articulate the digital strategy	.	Only those executive members directly involved in the strategy development and implementation would be able to clearly articulate it	..	All members of our top executive team are able to clearly articulate our digital strategy

4. Does your business map all potential customer touchpoints across all channels using customer journeys (or a similar framework)?

We do not map customer touchpoints	.	We map customer touchpoints, but focus on single channels in isolation, or only focus on the pre-purchase parts of the journey	..	We use customer journeys to map customer touchpoints across the omni-channel environment, and use them to effectively set customer strategies
We do not map customer touchpoints	.	We map customer touchpoints, but focus on single channels in isolation, or only focus on the pre-purchase parts of the journey	..	We use customer journeys to map customer touchpoints across the omni-channel environment, and use them to effectively set customer strategies

5. How important do you consider digital transformation to the future success of your business?

Digital transformation is not important to the future growth of the business	.	Digital transformation is an opportunity for future growth of the business	..	Digital transformation is crucial to the survival of the business
Digital transformation is not important to the future growth of the business	.	Digital transformation is an opportunity for future growth of the business	..	Digital transformation is crucial to the survival of the business

6. What percentage of your overall marketing spend is in digital channels?

7. Does your business have a clearly defined strategy and and an execution framework for data-driven marketing?

Data-driven marketing is not on our list of priorities	.	We are trying to become more data-driven with our marketing and have some tactical initiatives, but do not have an overarching strategy that is well defined	..	We have a clearly defined vision, strategy and excecution framework for data-driven marketing
Data-driven marketing is not on our list of priorities	.	We are trying to become more data-driven with our marketing and have some tactical initiatives, but do not have an overarching strategy that is well defined	..	We have a clearly defined vision, strategy and excecution framework for data-driven marketing

Strategy