Greek Yogurt survey

1. Which of the following yogurt brands have you heard of before today?
Listed in alphabetical order: *This question is required.

Space Cell	Chobani	Fage	Greek Gods	Oikos	Stonyfield	Tillamook	Voskos	Yoplait
Please select all that you have heard of at least by name	Please select all that you have heard of at least by name: Chobani	Please select all that you have heard of at least by name: Fage	Please select all that you have heard of at least by name: Greek Gods	Please select all that you have heard of at least by name: Oikos	Please select all that you have heard of at least by name: Stonyfield	Please select all that you have heard of at least by name: Tillamook	Please select all that you have heard of at least by name: Voskos	Please select all that you have heard of at least by name: Yoplait

2. Have you eaten any of the following yogurt in the last 60 days?

• Chobani
• Fage
• Greek Gods
• Oikos
• Stonyfield
• Tillamook
• Voskos
• Yoplait
• I have in the past, but not in the last 60 days
• Another brand not listed

3. Thinking of your favorite brands, please rank your favorite as 1, your second favorite as 2, continuing for your favorites. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6	7	8	9
Chobani	Rank Chobani as 1 out of 9	Rank Chobani as 2 out of 9	Rank Chobani as 3 out of 9	Rank Chobani as 4 out of 9	Rank Chobani as 5 out of 9	Rank Chobani as 6 out of 9	Rank Chobani as 7 out of 9	Rank Chobani as 8 out of 9	Rank Chobani as 9 out of 9
Fage	Rank Fage as 1 out of 9	Rank Fage as 2 out of 9	Rank Fage as 3 out of 9	Rank Fage as 4 out of 9	Rank Fage as 5 out of 9	Rank Fage as 6 out of 9	Rank Fage as 7 out of 9	Rank Fage as 8 out of 9	Rank Fage as 9 out of 9
Greek Gods	Rank Greek Gods as 1 out of 9	Rank Greek Gods as 2 out of 9	Rank Greek Gods as 3 out of 9	Rank Greek Gods as 4 out of 9	Rank Greek Gods as 5 out of 9	Rank Greek Gods as 6 out of 9	Rank Greek Gods as 7 out of 9	Rank Greek Gods as 8 out of 9	Rank Greek Gods as 9 out of 9
Oikos	Rank Oikos as 1 out of 9	Rank Oikos as 2 out of 9	Rank Oikos as 3 out of 9	Rank Oikos as 4 out of 9	Rank Oikos as 5 out of 9	Rank Oikos as 6 out of 9	Rank Oikos as 7 out of 9	Rank Oikos as 8 out of 9	Rank Oikos as 9 out of 9
Stonyfield	Rank Stonyfield as 1 out of 9	Rank Stonyfield as 2 out of 9	Rank Stonyfield as 3 out of 9	Rank Stonyfield as 4 out of 9	Rank Stonyfield as 5 out of 9	Rank Stonyfield as 6 out of 9	Rank Stonyfield as 7 out of 9	Rank Stonyfield as 8 out of 9	Rank Stonyfield as 9 out of 9
Tillamook	Rank Tillamook as 1 out of 9	Rank Tillamook as 2 out of 9	Rank Tillamook as 3 out of 9	Rank Tillamook as 4 out of 9	Rank Tillamook as 5 out of 9	Rank Tillamook as 6 out of 9	Rank Tillamook as 7 out of 9	Rank Tillamook as 8 out of 9	Rank Tillamook as 9 out of 9
Voskos	Rank Voskos as 1 out of 9	Rank Voskos as 2 out of 9	Rank Voskos as 3 out of 9	Rank Voskos as 4 out of 9	Rank Voskos as 5 out of 9	Rank Voskos as 6 out of 9	Rank Voskos as 7 out of 9	Rank Voskos as 8 out of 9	Rank Voskos as 9 out of 9
Yoplait	Rank Yoplait as 1 out of 9	Rank Yoplait as 2 out of 9	Rank Yoplait as 3 out of 9	Rank Yoplait as 4 out of 9	Rank Yoplait as 5 out of 9	Rank Yoplait as 6 out of 9	Rank Yoplait as 7 out of 9	Rank Yoplait as 8 out of 9	Rank Yoplait as 9 out of 9
Another brand not listed	Rank Another brand not listed as 1 out of 9	Rank Another brand not listed as 2 out of 9	Rank Another brand not listed as 3 out of 9	Rank Another brand not listed as 4 out of 9	Rank Another brand not listed as 5 out of 9	Rank Another brand not listed as 6 out of 9	Rank Another brand not listed as 7 out of 9	Rank Another brand not listed as 8 out of 9	Rank Another brand not listed as 9 out of 9

5. How important is it that the yogurt is made by a Greek owned company?

• Extremely important - I won't buy unless there is a Greek brand
• Very important - I will choose the Greek brand even if it's more expensive
• Somewhat important - if I like two yogurts equally priced, I will definitely choose the Greek brand
• Slightly important - I am aware of the Greek brands and sometimes that is what I buy
• Not important at all - I just want my favorite yogurt

6. Is regular non-Greek yogurt a good substitute for Greek yogurt?

• Yes, all yogurt is pretty much the same
• Regular yogurt is not as good as Greek yogurt, but if it's on sale then that's what I buy
• I'd rather not buy yogurt if it's not Greek yogurt

7. Have you ever attended a Greek festival?
Please see www.hellenicfestival.org for Greek festivals in North America.

• Yes, I regularly go to at least one Greek festival every year.
• Sometimes, if my friends are going.
• I went once or twice in the past.
• No, I didn't know there were Greek festivals in North America.
• No, I am not really interested in Greek festivals.

9. What is your gender?

• Male
• Female

10. What is your age?

• 18 - 24 years
• 25 - 34 years
• 35 - 44 years
• 45 - 54 years
• 55 - 64 years
• Age 65 or older

11. What is the highest degree or level of education you have completed?

• Less than high school
• High school graduate (includes equivalency)
• Some college, no degree
• Associate's degree
• Bachelor's degree
• Graduate or professional degree
• Ph.D.