C5 - Digital Strategy Assessment - website

1. We know our ideal customer: *This question is required.

• Perfectly
• We think so
• No idea

2. Our website messaging to customers and prospects:

• Is helping us get tons of leads
• Is adequate
• Is unclear and confusing

3. Our logo and website design:

• It is tested and we are confident
• Seems alright
• Needs an overhaul

4. We know where leads come from: *This question is required.

• We know exactly
• Sometimes we know
• No clue

5. We have built qualifying lead metrics into our website: *This question is required.

• Only certain leads get past
• Maybe in some cases
• We capture every lead

6. We walk away from the wrong leads: *This question is required.

• All the time
• Maybe
• Never, if they have money we take them

7. Our online marketing efforts target our ideal client: *This question is required.

• Perfectly
• Ahh... a little
• What marketing?

8. Google search rankings are important to our business: *This question is required.

• We know exactly where we rank
• We have a general idea
• We have no clue

9. We have clearly defined goals and processes for our website and online marketing:

• Our methods are proven
• Somewhat
• We're winging it

10. We track our website and online marketing performance 

• Consistently, we know what's working
• Sometimes
• Never