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The ADBL Digital Leadership Quiz

Let's start off with some definition based questions...
1. What is the below paragraph a definition of?

A way to test an idea quickly and inexpensively by creating extremely simplified, mocked or virtual versions of that product to build the right ‘it’, before you build it right. *This question is required.
2. _______________ reflects the use of all channels cohesively in marketing efforts. *This question is required.
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