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How Is Trip Advisor Influencing The Consumer Decision Making Process?

How is TripAdvisor Influencing The Consumer Decision Making Process?

I am a final year student studying a degree in Tourism Management at The University of Gloucestershire. As part of my final year studies, I am carrying out a research project into how the consumer decision making process is being influenced by TripAdvisor.

All responses for my questionnaire are for research purposes only for my dissertation. From the data that will be collected, it will remain confidential and no personal details will be disclosed within my work.

If at any point you feel that you do not want to continue with your participation in my research, you have the right to withdraw, and at this point any information entered will be erased.

Through participation in my questionnaire, you have given consent for this information to be used within my academic research to help gain an understanding about the influence TripAdvisor is having on the consumer decision making process. 

Thank you for taking the time to participate within my research, it is much appreciated. 
1. Are you male or female?
2. What age range do you fall into from those listed below?
3. What is your occupation?
4. Are you aware of TripAdvisor?
5. How did you become aware of TripAdvisor?
  • * This question is required.
6. Do  you use TripAdvisor?
7. What is your main motivation for visiting TripAdvisor?
8. How frequently do you use TripAdvisor?
9. How long do you spend on TripAdvisor on average per visit?
10. How do you primarily gather information about purchasing a travel product/ service?
11. Do you use any of the following online review sites?
  • * This question is required.
12. What's your main motivation when booking a travel product/ service?
14. On average, how many reviews do you read when on TripAdvisor before making a purchase decision?
15. When using TripAdvisor what influences your decision the most?
17. Do you reference any of the listed below alongside TripAdvisor to reduce the level of risk within your decision making process?
18. Do you write reviews on TripAdvisor?
19. If you have a positive experience, how likely are you to write a review on TripAdvisor?
20. What is your main purpose for writing a positive review?
21. If you have a negative experience, how likely are you to write a review on TripAdvisor?
22. What is your main purpose for writing a negative review?
  • * This question is required.
23. Over the past year, how many times have you given feedback to an experience you have had?
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