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Emirates - phase 2

1. To what extent do you associate the following airlines with football?

Space Cell	No association	Some association	Strong association
Emirates Airline	Emirates Airline: No association	Emirates Airline: Some association	Emirates Airline: Strong association
Etihad Airways	Etihad Airways: No association	Etihad Airways: Some association	Etihad Airways: Strong association
Qatar Airways	Qatar Airways: No association	Qatar Airways: Some association	Qatar Airways: Strong association
Singapore Airlines	Singapore Airlines: No association	Singapore Airlines: Some association	Singapore Airlines: Strong association
Turkish Airlines	Turkish Airlines: No association	Turkish Airlines: Some association	Turkish Airlines: Strong association
British Airways	British Airways: No association	British Airways: Some association	British Airways: Strong association
American Airlines	American Airlines: No association	American Airlines: Some association	American Airlines: Strong association
KLM Royal Dutch Airlines	KLM Royal Dutch Airlines: No association	KLM Royal Dutch Airlines: Some association	KLM Royal Dutch Airlines: Strong association
Lufthansa	Lufthansa: No association	Lufthansa: Some association	Lufthansa: Strong association
Virgin Atlantic	Virgin Atlantic: No association	Virgin Atlantic: Some association	Virgin Atlantic: Strong association

What aspect(s) of football do you associate with Emirates?

Teams
Tournaments/Events
Stadiums
Transfers
Other (please state) Please enter an 'other' value for this selection.

2. Do you recall seeing advertising on goal.com for any of the following airlines? select all that apply.

3. Which of these advertisement have you seen on goal.com? Please select from the following images.

In your own words, what was the main message of this campaign?

What was the main tagline/slogan of this advertisement?

4. Take another look at the campaign we just showed you. How appealing is this campaign to you as a football fan?