With over 350 UNESCO World Heritage properties, the European Union (EU) is rich in outstanding natural and cultural heritage and is well placed to attract the growing demand for cultural tourism from key travel markets. These sites are not only important drivers of travel demand, but are also an excellent means for showcasing the EU’s extensive history and cultural diversity.
The World Heritage Journeys in the European Union project is made possible thanks to a Preparatory Action voted by the European Parliament. This enabled the funding of a grant from the European Commission (Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs) to UNESCO. The objective is to define unique cultural heritage experiences through the promotion of transEuropean “journeys” that connect sites around the themes of Ancient, Romantic, Royal, and Underground Europe. By including iconic and lesser known World Heritage sites, these routes will enable people to see Europe’s World Heritage sites from a new and exciting perspective.
The project collects the following data each year in order to create a benchmark for the economic impact of tourism at each World Heritage site and monitor change in visitation to each site participating in the World Heritage Journeys of the European Union program.
4. How many visitors did your World Heritage site receive in each of the following calendar years?
5. In each calendar year, how much revenue did your World Heritage site generate from each of the following sources (in Euros):