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Customer Readiness Assessment 2019

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Thank you for taking part in this important study. We will examine how retailers are currently using customer data and insights, and explore the future direction of customer-centric retailing.

The survey takes around 5-10 minutes to complete.

Your response is completely confidential. We will only release anonymous and aggregated results, meaning that specific retailers and respondents will not be identified.

Upon completion of the survey, you will have the opportunity to request a personalized report comparing your company’s customer-centric business practices to those of your industry peers.

1. Does your company gather identifiable customer data through a frequent shopper program, loyalty card, rewards card, points card, club card, online shopping site or similar means?