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Influencers: have we reached a tipping point?

Influencers: have we reached a tipping point?

With brands leveraging influencers more than ever to increase engagement and customer loyalty, what does the future hold for influencer marketing?

The Drum needs your professional know-how on issues such as measurement, attribution and budgeting, to help us gauge how the next few years will unfold. Lend us your vanguard thoughts by filling out the survey below, and you will be in with a chance to win a £100 Amazon voucher.
1. Please enter your name below *This question is required.
This question requires a valid email address.
4. Company type *This question is required.
5. Size of company (number of employees) *This question is required.
6. What is your industry sector? *This question is required.
7. Which team is in charge of your influencer marketing strategy? *This question is required.
8. Where is your company based?  *This question is required.
9. What is the annual marketing budget for your department or division? *This question is required.
10. What is the annual influencer marketing budget for your department or division? *This question is required.
11. Where does the influencer marketing budget sit in your organisation? *This question is required.
12. Have you implemented any campaigns with influencers over the past year? *This question is required.
14. If NOT, why were you unable to do it?
15. Are you aware of how influencer fees are calculated? *This question is required.
16. How much of your overall marketing budget is designated to influencer marketing? *This question is required.
17. How is your influencer marketing budget going to change in the next year?  *This question is required.
18. What do you consider as your main challenge when it comes to implementing your company’s influencer marketing programs? *This question is required.
19. Are brands transparent with audiences in the way they use influencers?  *This question is required.
20. Are you planning to invest in technology to tackle fake followers and fraud?
21. Are current advertising and industry guidelines for influencer posts sufficient for transparency?
22. What are your main KPIs when running an influencers marketing campaign?
(Please score in order of 1 to 3 with your highest priorities) *This question is required. Note: for the following table each column is restricted to a single answer across all rows.
123
23. How effective is influencer marketing when it comes to:
  *This question is required.
Effective
Not sure
Not effective
Driving sales
Raising awareness and engagement
Increasing consumer loyalty
Generating UGC assets to use for your wider campaign/other marketing channels
Other
24. What factors are the three most important considerations when choosing an influencer? Please score in order of 1 to 3 with your highest priorities. *This question is required. Note: for the following table each column is restricted to a single answer across all rows.
123
25. How effective is influencer marketing VS other forms of advertising? *This question is required.
More effective
Less effective
Useless
26. How do you measure the effectiveness of your influencer marketing campaigns?
  *This question is required.
27. How do you measure the success of your influencer marketing campaign? *This question is required.
28. In which of the following types of situations do you collaborate with influencers the most? *This question is required.
29. Which industries are most relevant for influencers? *This question is required.
30. What social media platforms do you use to run your influencer marketing campaigns? *This question is required.
31. Which social media platforms do you find the most effective for your influencer marketing campaigns? *This question is required.
32. On average, how many influencers take part in your influencer marketing campaigns? *This question is required.
33. Does influencer marketing need to be regulated? *This question is required.
34. Do you trust your influencers to create the content or prefer to double check the content before it goes live? *This question is required.
35. What do you believe are the benefits of using a technology driven influencer marketing platform vs a PR/agency approach? *This question is required.
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