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For the Win: How to Develop and Assess Your Organization's Campaigns

The NYC Capacity Building Collaborative is accepting applications for For the Win, a 1.5 day training, with optional follow-up coaching hours, designed to create space for organizers to learn about and reflect on campaign development and implementation.  

Navigating legislative sessions or different bureaucratic offices and regulations, deciding which organizations to be in coalition with, assessing what is winnable and what is part of the long game-- there are many pieces to campaigns that organizers have to consider. When done right, campaigns shift the balance of power, change the dominant discourse, and have concrete impacts that improve people’s lives. Fortunately, NYC has a long history of people and organizations engaged in these kinds of campaigns that we can learn and draw from.
This training is an opportunity to sharpen the skill sets that already exist in our movements, to demystify the campaign development and evaluation process for staff and organizations for whom this work represents a shift in approach, and to apply these learnings to our current context. Our goal is for participants to utilize this space to collectively workshop their challenges and questions around campaign work in order to deepen their skills and to foster movement relationships.
The training content will consist of the following:                                                                       

  • ISSUE IDENTIFICATION: What issues are their organizations and communities addressing?
  • INTERNAL CAPACITY ASSESSMENT: When and how do we determine whether to launch a campaign as an organization, or to join a coalition, and what are the factors we need to consider?
  • VISION/THEORY OF CHANGE/LANDSCAPE ASSESSMENT: Where does our power analysis and theory of change come into play? What criteria can we use to assess whether or not a campaign is strategic?
  • STRATEGY VS TACTICS: What strategy and tactics “fit” the campaign that we envision and do we have the capacity and organizational culture to engage in the strategy and tactics required for the time frame that we project will be needed? What is our external communications plan?
  • ENGAGING THE BASE: How does our internal communication strategy ensure that our base is engaged particularly during long-term campaigns? What are best practices around decision- making during critical moments in a campaign?  
  • EVALUATION: How can we break multi-year campaigns into measurables so that we can evaluate our progress?

TRAINING INFO           
Dates and Times: Wednesday, July 25th, 9:30am-4pm & Thursday, July 26th, 9:30am-2pm
Location: Midtown

This training will be conducted by Helena Wong, Lynn Lewis, and Priscilla Gonzalez. In-person training dates are July 25th and 26th in Midtown, with optional coaching for organizations (up to 5 hours). The coaching requests will be first come first serve, number of orgs will be limited.

Helena Wong has been an organizer in Asian immigrant and refugee communities for nearly twenty years. 

Lynn Lewis is the founding Executive Director and former civil rights organizer of Picture the Homeless. She was instrumental in developing Picture the Homelessness’s organizing methodology and through that process, helping to build one of the only grassroots organizations led by homeless folks in the U.S.  for 17 years.

Priscilla González has worked with grassroots organizations since the early 2000s to build power toward long-term systemic change. 


This training is open to three representatives from your organization, one of whom must be a staffer with decision making power on campaigns within your organization, and the other two – if not all – have roles in implementing the campaign. Applicants must commit to participating for the full length of the trainings on both days.


This training is free to grantees of the Andrus Family Fund, Brooklyn Community Foundation, Cricket Island Foundation, Daphne Foundation, Korean American Community Foundation, Mertz Gilmore Foundation, New York Foundation, New York Women's Foundation, NYC Fund for Girls and Young Women of Color, North Star Fund, Scherman Foundation, and Stonewall Community Foundation.  


Friday, July 13th. Space is limited. Applicants will be notified of acceptance into the training by Wednesday, July 18th.

If you have questions you can reach out to Lynn Lewis at