Centering campaign messaging and creatives around the relevant audiences seems obvious, but many marketers still plan their campaigns around the media platforms on which they’ll be executed.
A data-centric digital strategy can sound overwhelming, but the value in understanding consumers’ cross-platform, non-linear journey is undeniable. This research will examine what a successful ‘audience first’ approach looks like.
You are only 2 minutes away, from receiving your free industry report.
Terms and data use
The Drum Market Insight surveys operate under The Drum's general terms and conditions and privacy policy.
Our survey solution is provided by an external partner, Widgix, with a privacy guide for respondents listed here.
The Drum is a global company with global operations. We also work with partners to provide certain services. By responding to one of our surveys, you consent to your information being transferred and stored across the United States, United Kingdom and in other locations where The Drum or our partners operate.
For our Market Insight reports, unless explicitly stated within the survey, your responses are not attributed to you in our published findings.
Personal data is collected to verify that responses are legitimate, and to fulfill incentives attached to participation. Identifiable data is removed for analysis and stored in accordance with data protection legislation. Once personal data is no longer required for the above purposes, responses are fully anonymised.