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2018 Digital Signage Survey

Retailers of all types are embracing digital signage, bringing new levels of engagement and interactivity into their stores, and replacing traditional printed point-of-purchase (POP) materials with digital content.

This short survey asks a few questions to help us understand what Canadian car dealerships are doing with in-store digital media, and what they feel is important.

Please take a few moments to answer these questions. We’ll share the results in the next issue of Canadian auto dealer.

As an added incentive, we’ll draw from all the respondents and give away the production of three cinemagraphs. A cinemagraph is an animated image, sort of a hybrid between a still photo and a video. Their value lies in bringing eye-catching motion to your digital advertising. Whether on your website, social media channels or paid digital ads like Facebook, cinemagraphs can help you cut through the clutter.

For three survey respondents, we’ll produce one each at no charge as our thanks for taking part. Click here for examples of cinemagraphs.

  
1. What kinds of digital signage technology are currently installed in your store? (Please check all that apply)
 
2. Do you have measurable ROI identified for your digital signage applications?
3. Please rank the following categories of digital content in terms of how important they are to you: (most important at the top)
  Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
4. Is the content on your digital signage:
5. Who “owns and champions” the digital signage system(s) in your store:
6. What is your primary concern regarding digital signage:
7. For future installations of digital signage or touch screens in your store, please rank the following decision criteria: Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
9. To enter our draw for a chance to win a custom cinemagraph, please provide us with your contact information:
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