VW EN Survey

1. Which platforms do you follow football on?

• Facebook
• Twitter
• Instagram
• YouTube
• Sports news websites

2. Which platforms do you spend most of your time on?

• Facebook
• Twitter
• Instagram
• YouTube
• Snapchat
• Sports news websites

3. How frequently do you use these platforms?

Space Cell	Frequently	Somewhat infrequently	Not at all
Facebook	Frequently	Somewhat infrequently	Not at all
Twitter	Frequently	Somewhat infrequently	Not at all
Instagram	Frequently	Somewhat infrequently	Not at all
YouTube	Frequently	Somewhat infrequently	Not at all
Snapchat	Frequently	Somewhat infrequently	Not at all
Sports news websites	Frequently	Somewhat infrequently	Not at all

4. Which platform do you watch most video content?

• YouTube
• Facebook
• Vimeo
• Twitch
• Other (please state) Please enter an 'other' value for this selection.

5. Which platform do you share most on?

• YouTube
• Facebook
• Twitter
• Instagram
• Snapchat
• Other (please state) Please enter an 'other' value for this selection.

6. Which platform do you engage with (comment/like) the most?

• YouTube
• Facebook
• Twitter
• Instagram
• Twitch
• Other (please state) Please enter an 'other' value for this selection.

7. How do you watch domestic football?

• At home alone
• At home with family and/or friends
• In a group in a bar or restaurant with family and/or friends
• At the stadium
• Other (please state) Please enter an 'other' value for this selection.

8. How do you follow domestic football?

• Sports news website
• TV/Radio
• Social media
• Print media

9. How do you watch international competitions?

• I travel to the host country for a specific match
• I travel and tour the host country
• I watch at home with family or friends
• I watch in a bar or restaurant with family or friends
• I watch alone

10. How many matches do you watch during international competitions?

• I watch as many as I can
• I watch until my team gets knocked out
• I watch the knock out stages
• I watch the Final

11. How do you follow international football?

• Sports news website
• TV/Radio
• Social media
• Print media

12. How strongly do you associate these brands with football?

Space Cell	Not at all	Somewhat	Strongly
Volkswagen	Not at all	Somewhat	Strongly
Nissan	Not at all	Somewhat	Strongly
Ford	Not at all	Somewhat	Strongly
Hyundai	Not at all	Somewhat	Strongly
Kia	Not at all	Somewhat	Strongly
Citroen	Not at all	Somewhat	Strongly
Peugeot	Not at all	Somewhat	Strongly
Fiat	Not at all	Somewhat	Strongly

13. Which football brands do you associate Volkswagen with?

• German international team
• French international team
• US international team
• Finnish international team
• Swiss international team
• Luxembourg international team
• VfL Wolfsburg
• SV Werder Breman
• RB Leipzig
• Hannover 96

14. Which of these mobility brands would you consider buying?

• Volkswagen
• Ford
• Hyundai
• Kia
• Citroen
• Peugoet
• Fiat