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Brand USA performs an essential role in growing international visitation across the United States—and it creates and maintains thousands of U.S. jobs and enables billions of dollars of economic impact here in the United States. For Brand USA to continue its good work, we must ensure this program receives the funding it requires to market travel destinations across the United States to international travelers.  

U.S. Travel has drafted a letter to Congress requesting their support to reauthorize the program this year and ensure Brand USA’s funding into the future. A 2018 congressional budget caps provision inadvertently diverted the fee assessed from international travelers coming to the United States under the Visa Waiver Program, which funds Brand USA at no cost to U.S. taxpayers. These funds are matched 1:1 by the private sector—from companies like yours—and provides Brand USA with its budget to market the United States abroad and generate local tourism, jobs, and economic growth in every pocket of the country.

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