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CAPRA Logo Usage Agreement

CAPRA Logo Usage Guidelines

To download the CAPRA logo files in multiple formats to help you promote your great achievement of CAPRA accreditation, please read the guidelines below and sign the agreement. You will then be given access to download the logo files immediately.

The CAPRA logo is copyrighted by NRPA as the Commission’s graphic identity. All Commissioners, visitors, staff, associated professionals and participating agencies are united graphically by the CAPRA logo. These guidelines are to ensure the logo is accurately and consistently expressed wherever it appears. The logo shall only be used on official CAPRA projects or for official CAPRA business unless otherwise approved by the Commission. Failure to strictly adhere to the guidelines within this document shall result in immediate revocation of authorization to use the logo.

  1. Authorization for use of the logo is automatic upon an agency’s initial accreditation, and all subsequent re-accreditations, once it has been conferred by vote of the Commission. Accredited agencies are encouraged to use the logo to promote and market the achievement.
  2. The Commission must give written authorization to other eligible parties prior to any use of the logo. Individuals requesting permission to use the CAPRA logo must complete the “Logo Usage Agreement” form (see below).
  3. Commissioners or visitors may use the logo in official Commission capacity but may not use it to represent their personal interests.
  4. The logo shall NOT be used for the following:
    • in political campaign messages or other materials of a partisan nature;
    • in a manner that is misleading, defamatory, libelous, obscene, or sexually suggestive;
    • in a manner that would disparage or damage the image of CAPRA;
    • in a manner that suggests that editorial content has been authored by, or represents the views or opinions of CAPRA;
    • on food items, health-related items, or alcoholic beverages;
    • in connection with any material that infringes the trademark, copyright, or any other rights of any third party;
    • in advertisements, marketing, or endorsements of any product, service, or business that is not related to CAPRA; or
    • in a manner that infringes, derogates, dilutes, or impairs the rights of CAPRA in such logo.
  5. Alteration of the logo in any way is strictly prohibited. Examples of alteration include changing any of the constituent colors or fonts, adding additional text or other graphic elements, removing, relocating, or modifying any element of the design (i.e., using the logo as a caricatured figure), disproportionately scaling any element of the design, tilting at an angle, or adding borders around the logo or elements of the design, or applying other effects and filters.
  6. The CAPRA logo shall remain the exclusive property of CAPRA and NRPA.
  7.  Any uses associated with the logo shall be in compliance with any applicable local, state, or federal law.
  8. Users agree that all uses of the CAPRA logo will support the benefit of the Commission.
  9. Users shall not register any logo that is identical to or confusingly similar to the CAPRA logo in any jurisdiction, domestic, or foreign.
  10. CAPRA may modify these guidelines from time and time and users will be bound to comply with the material contained in the updated guidelines immediately upon receipt of, or posting of, the new guidelines.

The CAPRA logo is a valuable asset; as such, it is important to closely monitor the way in which the brand identity is displayed. The logo is the basis of the identity and a critical component of the overall branding and strategic message. Computer alterations to the logo, such as drop shadows and outlines, are unacceptable.