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Allstate Foundation Purple Purse Challenge

Interest Form

Thanks for your interest in the Allstate Foundation Purple Purse Challenge. That’s our friendly fundraising competition between hundreds of nonprofits around the country in October during Domestic Violence Awareness Month. 

Applicants must be registered 501(c)3 nonprofits that offer financial empowerment services to domestic violence survivors. Each participating nonprofit is set up with their own fundraising page. Allstate Foundation pays the administration fees and provides digital resources along with a toolkit that includes a purse designed by our ambassador, Serena Williams, to be used in fundraising. You keep all the money you raise and hundreds of thousands of dollars in prizes are at stake.

If you’re interested, please complete this brief form and we will email you an invitation to apply in May.
12. Is your organization a registered 501(c)3 nonprofit? *This question is required.
13. Does your organization provide financial empowerment services to domestic violence survivors? *This question is required.