Skip survey header

CBS EXECUTIVE - Ten Deadly Marketing sins 2019

Back in 2004 Philip Kotler wrote the book "Ten Deadly Marketing Sins" and introduced 10 challenges in marketing.
Now 15 years later – how do you perceive these challenges in your company in general?  


 
1.

Your company is not sufficiently market-focused and customer-driven

*This question is required.
2. Your company does not fully understand its target customers *This question is required.
3. Your company needs to better define its competitors and monitor them *This question is required.
4. Your company has not properly managed its relationships with stakeholders

 

*This question is required.
5. Your company is not good at finding new opportunities *This question is required.
6. Your company's marketing plans and planning process are deficient

 

*This question is required.
7. Your company's product and service policies need tightening *This question is required.
8. Your company's brand building and communication skills are weak *This question is required.
9. Your company is not well-organised to carry on effective and efficient marketing *This question is required.
10. Your company has not made maximum use of technology *This question is required.