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Fodor's Guidebooks Customer Survey

Thank you for taking time to complete this survey. We truly value the feedback you provide. Your responses will contribute to helping us improve Fodor's guidebooks.

After completing the survey, please enjoy your free guide to "10 Walks in our Favorite Cities."

1. Which Fodor's Guidebook did you use?
Please write the whole title (e.g. "Fodor's Rio de Janeiro & Sao Paulo" "Fodor's 25 Best Madrid" "Fodor's In Focus Florida Keys")

2. How many Fodor's guidebooks have you used in the past?

3. Where did you get your book? *This question is required.

Please enter an 'other' value for this selection.

4. How much did the following influence your decision to purchase your Fodor's book?

Space Cell	Heavy Influence	Medium Influence	Light Influence	No Influence	Not Applicable
Used Fodor's in the past	Used Fodor's in the past: Heavy Influence	Used Fodor's in the past: Medium Influence	Used Fodor's in the past: Light Influence	Used Fodor's in the past: No Influence	Used Fodor's in the past: Not Applicable
Book description	Book description : Heavy Influence	Book description : Medium Influence	Book description : Light Influence	Book description : No Influence	Book description : Not Applicable
Top of search results	Top of search results : Heavy Influence	Top of search results : Medium Influence	Top of search results : Light Influence	Top of search results : No Influence	Top of search results : Not Applicable
Recommendation from someone you know	Recommendation from someone you know: Heavy Influence	Recommendation from someone you know: Medium Influence	Recommendation from someone you know: Light Influence	Recommendation from someone you know: No Influence	Recommendation from someone you know: Not Applicable
Online reviews	Online reviews : Heavy Influence	Online reviews : Medium Influence	Online reviews : Light Influence	Online reviews : No Influence	Online reviews : Not Applicable
"Look Inside" the book option	"Look Inside" the book option: Heavy Influence	"Look Inside" the book option: Medium Influence	"Look Inside" the book option: Light Influence	"Look Inside" the book option: No Influence	"Look Inside" the book option: Not Applicable
"See More Images" option	"See More Images" option: Heavy Influence	"See More Images" option: Medium Influence	"See More Images" option: Light Influence	"See More Images" option: No Influence	"See More Images" option: Not Applicable
Free Pull-Out Map	Free Pull-Out Map: Heavy Influence	Free Pull-Out Map: Medium Influence	Free Pull-Out Map: Light Influence	Free Pull-Out Map: No Influence	Free Pull-Out Map: Not Applicable

4. Which online store did you purchase from? *This question is required.

Please enter an 'other' value for this selection.

4. Did you use the word "Fodor's" in your search query when you purchased this book online? *This question is required.

4. Which physical store did you purchase your book from? (If local bookstore, please write in under "Other") *This question is required.

Please enter an 'other' value for this selection.

4. How much did the following influence your decision to purchase a Fodor's book?

Space Cell	Heavy Influence	Medium Influence	Light Influence	No Influence	Not Applicable
Used Fodor's in the past	Used Fodor's in the past: Heavy Influence	Used Fodor's in the past: Medium Influence	Used Fodor's in the past: Light Influence	Used Fodor's in the past: No Influence	Used Fodor's in the past: Not Applicable
Recommendation from someone you know	Recommendation from someone you know: Heavy Influence	Recommendation from someone you know: Medium Influence	Recommendation from someone you know: Light Influence	Recommendation from someone you know: No Influence	Recommendation from someone you know: Not Applicable
Bookstore staff recommendation	Bookstore staff recommendation: Heavy Influence	Bookstore staff recommendation: Medium Influence	Bookstore staff recommendation: Light Influence	Bookstore staff recommendation: No Influence	Bookstore staff recommendation: Not Applicable
Front Cover	Front Cover: Heavy Influence	Front Cover: Medium Influence	Front Cover: Light Influence	Front Cover: No Influence	Front Cover: Not Applicable
Back Cover	Back Cover: Heavy Influence	Back Cover: Medium Influence	Back Cover: Light Influence	Back Cover: No Influence	Back Cover: Not Applicable
Flipping through the book	Flipping through the book: Heavy Influence	Flipping through the book: Medium Influence	Flipping through the book: Light Influence	Flipping through the book: No Influence	Flipping through the book: Not Applicable
Free Pull-Out Map	Free Pull-Out Map: Heavy Influence	Free Pull-Out Map: Medium Influence	Free Pull-Out Map: Light Influence	Free Pull-Out Map: No Influence	Free Pull-Out Map: Not Applicable

4. Did you plan to purchase a Fodor's book when you entered the store? *This question is required.

4. How valuable did you find the following Fodor's guidebook features?

Space Cell	Very valuable	Somewhat valuable	Not very valuable
Ultimate Experiences Guide	Ultimate Experiences Guide: Very valuable	Ultimate Experiences Guide: Somewhat valuable	Ultimate Experiences Guide: Not very valuable
Itineraries	Itineraries: Very valuable	Itineraries: Somewhat valuable	Itineraries: Not very valuable
Maps	Maps: Very valuable	Maps: Somewhat valuable	Maps: Not very valuable
Reviews (Restaurants, Hotels, etc.)	Reviews (Restaurants, Hotels, etc.): Very valuable	Reviews (Restaurants, Hotels, etc.): Somewhat valuable	Reviews (Restaurants, Hotels, etc.): Not very valuable
Cultural and Historical Explanations	Cultural and Historical Explanations: Very valuable	Cultural and Historical Explanations: Somewhat valuable	Cultural and Historical Explanations: Not very valuable
Photos	Photos: Very valuable	Photos: Somewhat valuable	Photos: Not very valuable
Logistical Planning information	Logistical Planning information: Very valuable	Logistical Planning information: Somewhat valuable	Logistical Planning information: Not very valuable

5. How frequently did you use your Fodor's guidebook in the following categories:

Space Cell	Frequently	Sometimes	Rarely	Never/Not Applicable
Sports and the Outdoors	Sports and the Outdoors: Frequently	Sports and the Outdoors: Sometimes	Sports and the Outdoors: Rarely	Sports and the Outdoors: Never/Not Applicable
Nightlife	Nightlife: Frequently	Nightlife: Sometimes	Nightlife: Rarely	Nightlife: Never/Not Applicable
Where to Stay	Where to Stay: Frequently	Where to Stay: Sometimes	Where to Stay: Rarely	Where to Stay: Never/Not Applicable
Performing arts	Performing arts: Frequently	Performing arts: Sometimes	Performing arts: Rarely	Performing arts: Never/Not Applicable
Where to Eat	Where to Eat: Frequently	Where to Eat: Sometimes	Where to Eat: Rarely	Where to Eat: Never/Not Applicable
Sights and Attractions	Sights and Attractions: Frequently	Sights and Attractions: Sometimes	Sights and Attractions: Rarely	Sights and Attractions: Never/Not Applicable
Side Trips	Side Trips: Frequently	Side Trips: Sometimes	Side Trips: Rarely	Side Trips: Never/Not Applicable
Shopping	Shopping: Frequently	Shopping: Sometimes	Shopping: Rarely	Shopping: Never/Not Applicable

6. What can we do to improve our guidebooks?

7. May we contact you with further questions about your experience with Fodor's? If so, please write your email address.

8. What is your gender? *This question is required.

9. What is your age? *This question is required.

10. What is your household income level? *This question is required.

11. Which of the following best describes your Job Function?