SEA - New breed of fan

1. What is your gender?

2. What is your age?

3. What is your current marital status?

4. Which of these applies to you?

Please enter an 'other' value for this selection.

5. What is the highest level of education you have completed?

6. Do you have a credit card?

7. How do you feel about these brands who associate with football? Once the following question is answered, you will be automatically advanced to the next page

Space Cell	They are beneficial to and supportive of football	They are exploiting football and the fans	No feelings either way	I don't know this brand
AIA	AIA: They are beneficial to and supportive of football	AIA: They are exploiting football and the fans	AIA: No feelings either way	AIA: I don't know this brand
Air Asia	Air Asia: They are beneficial to and supportive of football	Air Asia: They are exploiting football and the fans	Air Asia: No feelings either way	Air Asia: I don't know this brand
Allianz	Allianz: They are beneficial to and supportive of football	Allianz: They are exploiting football and the fans	Allianz: No feelings either way	Allianz: I don't know this brand
Betadine	Betadine: They are beneficial to and supportive of football	Betadine: They are exploiting football and the fans	Betadine: No feelings either way	Betadine: I don't know this brand
Biore	Biore: They are beneficial to and supportive of football	Biore: They are exploiting football and the fans	Biore: No feelings either way	Biore: I don't know this brand
Carabao	Carabao: They are beneficial to and supportive of football	Carabao: They are exploiting football and the fans	Carabao: No feelings either way	Carabao: I don't know this brand
Chang	Chang: They are beneficial to and supportive of football	Chang: They are exploiting football and the fans	Chang: No feelings either way	Chang: I don't know this brand
Clear for Men	Clear for Men: They are beneficial to and supportive of football	Clear for Men: They are exploiting football and the fans	Clear for Men: No feelings either way	Clear for Men: I don't know this brand
Coca Cola	Coca Cola: They are beneficial to and supportive of football	Coca Cola: They are exploiting football and the fans	Coca Cola: No feelings either way	Coca Cola: I don't know this brand
EA Sports	EA Sports: They are beneficial to and supportive of football	EA Sports: They are exploiting football and the fans	EA Sports: No feelings either way	EA Sports: I don't know this brand
Emirates	Emirates: They are beneficial to and supportive of football	Emirates: They are exploiting football and the fans	Emirates: No feelings either way	Emirates: I don't know this brand
Etihad	Etihad: They are beneficial to and supportive of football	Etihad: They are exploiting football and the fans	Etihad: No feelings either way	Etihad: I don't know this brand
Heineken	Heineken: They are beneficial to and supportive of football	Heineken: They are exploiting football and the fans	Heineken: No feelings either way	Heineken: I don't know this brand
Hisense	Hisense: They are beneficial to and supportive of football	Hisense: They are exploiting football and the fans	Hisense: No feelings either way	Hisense: I don't know this brand
Hyundai	Hyundai: They are beneficial to and supportive of football	Hyundai: They are exploiting football and the fans	Hyundai: No feelings either way	Hyundai: I don't know this brand
Kia	Kia: They are beneficial to and supportive of football	Kia: They are exploiting football and the fans	Kia: No feelings either way	Kia: I don't know this brand
Mastercard	Mastercard: They are beneficial to and supportive of football	Mastercard: They are exploiting football and the fans	Mastercard: No feelings either way	Mastercard: I don't know this brand
McDonalds	McDonalds: They are beneficial to and supportive of football	McDonalds: They are exploiting football and the fans	McDonalds: No feelings either way	McDonalds: I don't know this brand
Nissan	Nissan: They are beneficial to and supportive of football	Nissan: They are exploiting football and the fans	Nissan: No feelings either way	Nissan: I don't know this brand
Nivea for Men	Nivea for Men: They are beneficial to and supportive of football	Nivea for Men: They are exploiting football and the fans	Nivea for Men: No feelings either way	Nivea for Men: I don't know this brand
Oppo	Oppo: They are beneficial to and supportive of football	Oppo: They are exploiting football and the fans	Oppo: No feelings either way	Oppo: I don't know this brand
Pepsi	Pepsi: They are beneficial to and supportive of football	Pepsi: They are exploiting football and the fans	Pepsi: No feelings either way	Pepsi: I don't know this brand
Qatar Airways	Qatar Airways: They are beneficial to and supportive of football	Qatar Airways: They are exploiting football and the fans	Qatar Airways: No feelings either way	Qatar Airways: I don't know this brand
Rexona	Rexona: They are beneficial to and supportive of football	Rexona: They are exploiting football and the fans	Rexona: No feelings either way	Rexona: I don't know this brand
Samsung	Samsung: They are beneficial to and supportive of football	Samsung: They are exploiting football and the fans	Samsung: No feelings either way	Samsung: I don't know this brand
Sony	Sony: They are beneficial to and supportive of football	Sony: They are exploiting football and the fans	Sony: No feelings either way	Sony: I don't know this brand
Standard Chartered	Standard Chartered: They are beneficial to and supportive of football	Standard Chartered: They are exploiting football and the fans	Standard Chartered: No feelings either way	Standard Chartered: I don't know this brand
VISA	VISA: They are beneficial to and supportive of football	VISA: They are exploiting football and the fans	VISA: No feelings either way	VISA: I don't know this brand
Yokohama Tyre	Yokohama Tyre: They are beneficial to and supportive of football	Yokohama Tyre: They are exploiting football and the fans	Yokohama Tyre: No feelings either way	Yokohama Tyre: I don't know this brand

8. Rank these football brands by preference Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.

Adidas
Nike
PUMA
Umbro
Under Armour
New Balance
Mizuno
Reebok

9. Do you play sports?

10. What sports do you play?

10. How often do you play football?

10. What level do you play at?

10. What position do you play?

11. Which do you prefer?

11. Which sports/events do you follow?

12. How often do you watch sports?

13. What specialist equipment do you buy? Once the following question is answered, you will be automatically advanced to the next page

Space Cell	Already use	Intend to buy in the next 12 months
Footwear	Footwear: Already use	Footwear: Intend to buy in the next 12 months
Clothing	Clothing: Already use	Clothing: Intend to buy in the next 12 months
Music player	Music player: Already use	Music player: Intend to buy in the next 12 months
Fitness apps	Fitness apps: Already use	Fitness apps: Intend to buy in the next 12 months
Activity tracker	Activity tracker: Already use	Activity tracker: Intend to buy in the next 12 months
Specialist headphones	Specialist headphones: Already use	Specialist headphones: Intend to buy in the next 12 months
GPS watch	GPS watch: Already use	GPS watch: Intend to buy in the next 12 months
GoPro/video	GoPro/video: Already use	GoPro/video: Intend to buy in the next 12 months
Smart scales	Smart scales: Already use	Smart scales: Intend to buy in the next 12 months

14. Whats other interests do you have except sport? (choose 2)

15. In the following question, we would like to understand your feelings towards football clubs in the world. Please let us know which clubs you follow OR you keep yourself informed about

16. Among the clubs you are following, for which of them would you say you are a 'fan' of? (Please select all that apply)

17. Compared to a year ago, are you more excited or less excited about football in general?

18. In the following questions we would like to understand your feelings towards football leagues in the world. Please select all the football leagues you follow (i.e. those you check the match reports of and are well informed on the leagues' information), whether or not it is your favourite league

19. Among the football leagues you are following, which of them do you love most?

20. On average, how many hours do you spend each week watching each of these leagues? Once the following question is answered, you will be automatically advanced to the next page

Space Cell	I don't watch this league	Less than 1 hour	1 to less than 2 hours	2 to less than 3 hours	3 to less than 4 hours	4 to less than 5 hours	5 hours or more
Premier League (England)	Premier League (England): I don't watch this league	Premier League (England): Less than 1 hour	Premier League (England): 1 to less than 2 hours	Premier League (England): 2 to less than 3 hours	Premier League (England): 3 to less than 4 hours	Premier League (England): 4 to less than 5 hours	Premier League (England): 5 hours or more
Serie A (Italy)	Serie A (Italy): I don't watch this league	Serie A (Italy): Less than 1 hour	Serie A (Italy): 1 to less than 2 hours	Serie A (Italy): 2 to less than 3 hours	Serie A (Italy): 3 to less than 4 hours	Serie A (Italy): 4 to less than 5 hours	Serie A (Italy): 5 hours or more
La Liga (Spain)	La Liga (Spain): I don't watch this league	La Liga (Spain): Less than 1 hour	La Liga (Spain): 1 to less than 2 hours	La Liga (Spain): 2 to less than 3 hours	La Liga (Spain): 3 to less than 4 hours	La Liga (Spain): 4 to less than 5 hours	La Liga (Spain): 5 hours or more
Bundesliga (Germany)	Bundesliga (Germany): I don't watch this league	Bundesliga (Germany): Less than 1 hour	Bundesliga (Germany): 1 to less than 2 hours	Bundesliga (Germany): 2 to less than 3 hours	Bundesliga (Germany): 3 to less than 4 hours	Bundesliga (Germany): 4 to less than 5 hours	Bundesliga (Germany): 5 hours or more
Eredivisie (Netherlands)	Eredivisie (Netherlands): I don't watch this league	Eredivisie (Netherlands): Less than 1 hour	Eredivisie (Netherlands): 1 to less than 2 hours	Eredivisie (Netherlands): 2 to less than 3 hours	Eredivisie (Netherlands): 3 to less than 4 hours	Eredivisie (Netherlands): 4 to less than 5 hours	Eredivisie (Netherlands): 5 hours or more
Ligue 1 (French)	Ligue 1 (French): I don't watch this league	Ligue 1 (French): Less than 1 hour	Ligue 1 (French): 1 to less than 2 hours	Ligue 1 (French): 2 to less than 3 hours	Ligue 1 (French): 3 to less than 4 hours	Ligue 1 (French): 4 to less than 5 hours	Ligue 1 (French): 5 hours or more
Brazilian Serie A (Brazil)	Brazilian Serie A (Brazil): I don't watch this league	Brazilian Serie A (Brazil): Less than 1 hour	Brazilian Serie A (Brazil): 1 to less than 2 hours	Brazilian Serie A (Brazil): 2 to less than 3 hours	Brazilian Serie A (Brazil): 3 to less than 4 hours	Brazilian Serie A (Brazil): 4 to less than 5 hours	Brazilian Serie A (Brazil): 5 hours or more
Major League Soccer (North America)	Major League Soccer (North America): I don't watch this league	Major League Soccer (North America): Less than 1 hour	Major League Soccer (North America): 1 to less than 2 hours	Major League Soccer (North America): 2 to less than 3 hours	Major League Soccer (North America): 3 to less than 4 hours	Major League Soccer (North America): 4 to less than 5 hours	Major League Soccer (North America): 5 hours or more
Chinese Super League (CSL)	Chinese Super League (CSL): I don't watch this league	Chinese Super League (CSL): Less than 1 hour	Chinese Super League (CSL): 1 to less than 2 hours	Chinese Super League (CSL): 2 to less than 3 hours	Chinese Super League (CSL): 3 to less than 4 hours	Chinese Super League (CSL): 4 to less than 5 hours	Chinese Super League (CSL): 5 hours or more
UEFA Champions League (Europe)	UEFA Champions League (Europe): I don't watch this league	UEFA Champions League (Europe): Less than 1 hour	UEFA Champions League (Europe): 1 to less than 2 hours	UEFA Champions League (Europe): 2 to less than 3 hours	UEFA Champions League (Europe): 3 to less than 4 hours	UEFA Champions League (Europe): 4 to less than 5 hours	UEFA Champions League (Europe): 5 hours or more

21. In a typical week, and among all the football content you watch, what is the proportion of time you spent watching on each of the following devices?

Please allocate a percentage to the devices you use and make sure the percentages sum up to 100%.

	TV (at home or out of home) via offline TV channels
	Smart TV via online apps
	On laptop/desktop computer (online)
	On tablet (online)
	On smartphone (online)
	Watching the match live at the stadium
Total : 0

22. Are you interested in the following tournaments? Once the following question is answered, you will be automatically advanced to the next page

Space Cell	Very interested	Fairly interested	Not interested at all	Not aware of this tournament
FIFA World Cup	FIFA World Cup: Very interested	FIFA World Cup: Fairly interested	FIFA World Cup: Not interested at all	FIFA World Cup: Not aware of this tournament
UEFA European Championship (Euros)	UEFA European Championship (Euros): Very interested	UEFA European Championship (Euros): Fairly interested	UEFA European Championship (Euros): Not interested at all	UEFA European Championship (Euros): Not aware of this tournament
UEFA Champions League	UEFA Champions League: Very interested	UEFA Champions League: Fairly interested	UEFA Champions League: Not interested at all	UEFA Champions League: Not aware of this tournament
Asian Cup	Asian Cup: Very interested	Asian Cup: Fairly interested	Asian Cup: Not interested at all	Asian Cup: Not aware of this tournament
AFC Asian Champions League	AFC Asian Champions League: Very interested	AFC Asian Champions League: Fairly interested	AFC Asian Champions League: Not interested at all	AFC Asian Champions League: Not aware of this tournament
Copa America	Copa America: Very interested	Copa America: Fairly interested	Copa America: Not interested at all	Copa America: Not aware of this tournament
Copa Libertadores	Copa Libertadores: Very interested	Copa Libertadores: Fairly interested	Copa Libertadores: Not interested at all	Copa Libertadores: Not aware of this tournament
African Cup of Nations	African Cup of Nations: Very interested	African Cup of Nations: Fairly interested	African Cup of Nations: Not interested at all	African Cup of Nations: Not aware of this tournament

23. Compared to a year ago, are you spending more or less time watching football matches?

24. What do you normally do before matches?

25. What do you normally do during matches?

Watching the match on television only
Looking at match updates via a digital platform
Engaging with other football fans on social media or messenger apps

26. What do you normally do after matches?

27. Who do you usually watch football with?

I watch alone
My friends
My family
My colleagues
With other fans in bar/restaurant
Supporters in the fan club
Other - Write In Please enter an 'other' value for this selection.

28. How do you usually obtain your football news?

29. What sports content do you engage with?

30. Where do you go first for football content?

31. What platforms do you have a personal account on?

32. How often, on average, do you spend on social media each day?

33. Please select all responses that apply to you. "In a normal day I..."

34. What is the main reason for using social media?

Please enter an 'other' value for this selection.

35. Do you follow football players on social media?

36. Which players do you follow on social media and which channels do you follow them? Once the following question is answered, you will be automatically advanced to the next page

Space Cell	Facebook	Twitter	Instagram
Cristiano Ronaldo	Cristiano Ronaldo: Facebook	Cristiano Ronaldo: Twitter	Cristiano Ronaldo: Instagram
Neymar	Neymar: Facebook	Neymar: Twitter	Neymar: Instagram
Lionel Messi	Lionel Messi: Facebook	Lionel Messi: Twitter	Lionel Messi: Instagram
David Beckham	David Beckham: Facebook	David Beckham: Twitter	David Beckham: Instagram
James Rodriguez	James Rodriguez: Facebook	James Rodriguez: Twitter	James Rodriguez: Instagram
Gareth Bale	Gareth Bale: Facebook	Gareth Bale: Twitter	Gareth Bale: Instagram
Zlatan Ibrahimovic	Zlatan Ibrahimovic: Facebook	Zlatan Ibrahimovic: Twitter	Zlatan Ibrahimovic: Instagram
Ronaldinho	Ronaldinho: Facebook	Ronaldinho: Twitter	Ronaldinho: Instagram
Luis Suarez	Luis Suarez: Facebook	Luis Suarez: Twitter	Luis Suarez: Instagram
Marcelo	Marcelo: Facebook	Marcelo: Twitter	Marcelo: Instagram
Karim Benzema	Karim Benzema: Facebook	Karim Benzema: Twitter	Karim Benzema: Instagram
Sergio Ramos	Sergio Ramos: Facebook	Sergio Ramos: Twitter	Sergio Ramos: Instagram
Andres Iniesta	Andres Iniesta: Facebook	Andres Iniesta: Twitter	Andres Iniesta: Instagram
Paul Pogba	Paul Pogba: Facebook	Paul Pogba: Twitter	Paul Pogba: Instagram
David Luiz	David Luiz: Facebook	David Luiz: Twitter	David Luiz: Instagram
Dani Alves	Dani Alves: Facebook	Dani Alves: Twitter	Dani Alves: Instagram
Zinedine Zidane	Zinedine Zidane: Facebook	Zinedine Zidane: Twitter	Zinedine Zidane: Instagram
Mesut Ozil	Mesut Ozil: Facebook	Mesut Ozil: Twitter	Mesut Ozil: Instagram
Toni Kroos	Toni Kroos: Facebook	Toni Kroos: Twitter	Toni Kroos: Instagram
Gerard Pique	Gerard Pique: Facebook	Gerard Pique: Twitter	Gerard Pique: Instagram
Antoine Griezmann	Antoine Griezmann: Facebook	Antoine Griezmann: Twitter	Antoine Griezmann: Instagram
Paulo Dybala	Paulo Dybala: Facebook	Paulo Dybala: Twitter	Paulo Dybala: Instagram
Thiago Silva	Thiago Silva: Facebook	Thiago Silva: Twitter	Thiago Silva: Instagram
Kaka	Kaka: Facebook	Kaka: Twitter	Kaka: Instagram
Iker Casillas	Iker Casillas: Facebook	Iker Casillas: Twitter	Iker Casillas: Instagram

36. If you follow any local players on social media, who are you favourite players to follow?

Local Player:
Local Player:
Local Player:

37. Do you follow players who don't play for the teams you support?

38. Why do you follow football players on social media?

39. On average, how often do you share football content on social media?

40. What makes you share football content on social media?

Please enter an 'other' value for this selection.

41. And how often, on average, do you share your opinion regarding football on social media?

42. On your private messaging apps (e.g. Facebook Messenger and WhatsApp) do you discuss and share football content?

43. How many friends are in your private WhatsApp/Messenger groups?

44. Do you play football computer games regularly?

45. What football computer game do you play?

FIFA (console)
FIFA (online)
Football Manager
Pro Evolution Soccer
Other - Write In Please enter an 'other' value for this selection.

45. Do you play any other computer game genres?

46. What specific games do you play?

46. What subscription content do you currently pay for?

47. Have you watched a live game on Goal.com this season?

Champions League
Europa League
LaLiga

48. How many live games have you watched?

49. Have you watched highlights on Goal.com this season?

50. How often have you watched highlights on Goal.com?

51. How do you normally watch sport?

TV
Laptop
Mobile
Tablet

52. If you would like to enter our competition to win one of the prizes please enter your email address:

Thank you for taking our survey. Your response is very important to us.