All applications must be submitted by February 28, 2019 at 11:59 PM. Preference given to market-ready startups, or those in the final stages of development.  Entrepreneurs must be committed to remaining in London between May-August, and working out of the Propel space at Western University.
By March 6, 2019, you will receive an email indicating if your idea is proceeding to the pre-competition interview.
Good Luck!	
			 
	
		
	
		
			
		
						
						
				
							
				 
	
		
	
		
			
		
						
						
Pitch your business in a tweet (140 characters)				
							
							
				 
	
		
			
		
						
						
Describe the problem your venture aims to solve. How big is the problem?
(Word count: 250 - 1,000). 				
							
							
				 
	
		
			
		
						
						
How does your venture solve the problem? What is unique and more effective about your solution compared to the current products?
(Word count: 250 - 1,000). 				
							
							
				 
	
		
			
		
						
						
Identify the market of your business including relevant market research data. How big is it? Growth rate?
(Word count: 250 - 1,000). 				
							
							
				 
	
		
			
		
						
						
Identify your target demographic. Why did you pick this group as your target market?
(Word count: 250 - 1,000). 				
							
							
				 
	
		
			
		
						
						
Identify your competitors within the market. What is your competitive advantage or key differentiators? Strengths & Weaknesses: yours vs. theirs
(Word count: 250 - 1,000). 				
							
							
				 
	
		
			
		
						
						
				
							
				 
	
		
			
		
						
						
Share your strategy for revenue generation
(Word count: 250 - 1,000). 				
							
							
				 
	
		
			
		
						
					Upload the following financial documents: cash flow statement, growth projections for the next 6 months				
							
				 
			
	
		
	
		
	
		
			
		
						
						
List your team members and their role. Are any additional people and skills required? If so, please specify.				
							
							
				 
	
		
			
		
						
						
Share your action plan for bringing your product/service to market. How will you reach your audience and raise awareness of your business? Outline the timeline around the roll out.
(Word count: 250 - 1,000). 				
							
							
				 
	
		
			
		
						
					16. Please upload any additional document you feel are relevant to your PSI application.				
							
				 
			
	
		
			
		
						
						
				
							
							
				 
	
		
	
		
	
		
	
		
			
		
		
	
		You have reached the end of the PSI application.  Please click 'submit' to complete your application.