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Funnel Friction Benchmark Study


Marketers rely on their funnels to attract, nurture, qualify, and convert leads to customers. Ideally, marketing funnels produce high conversion rates. The reality for most marketers, however, is that some sections of the funnel perform better than others. There is almost always some "friction" in the funnel as leads move through it.

This survey's goal is to understand where most of the friction is in today's marketing funnels.

Study participants who complete the survey and provide a valid work email address are eligible to receive a $5 Starbucks Card when the study concludes. We'll also send you a free copy of the benchmarking report when it is published.

The survey will take about 10 minutes to finish.  

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