Few marketers rely on just a single channel for their B2B marketing campaigns. The purpose of this study is to measure how many channels today's marketing teams are using, which are most effective, the cadence of their communications, and how they are blending digital and traditional channels, such as direct mail.
The goal of collecting this data is to provide benchmarks on channel effectiveness that will help B2B marketers optimize their multi-channel mix and achieve the best possible results from their campaigns.
Experience Tactile Marketing The first 100 study participants who complete the survey and provide a valid work address will receive the following when the study concludes:
A High-Impact Gift from PFL $5 Amazon.com Gift Card We'll also send you
free copy of the benchmarking report when it is published.
The survey will take about 10 minutes to finish.
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