Customer Expansion Benchmark: Long Form

All information provided will be held strictly confidential, and will be aggregated anonymously as to ensure no specific company information will be used or shared with any third parties.

We are committed to the quality of the research reports we publish, and the quality of the data collected in our research. Our Data Quality Analysts ensure the integrity of the data collected by performing sensitivity analysis to all such data, and validating the association of each respondent to the information being provided. As such, we ask all survey participants provide their company email address. Your participation and all data provided will be held strictly private and confidential according to our published Privacy Policy

The information provided on the first part of the survey will enable filtering of KPI's to compare against "like peer groups" or "similar cohort" in the Industry Benchmark Report.

A detained glossary defining all term and concepts included in this survey can be viewed by clicking here.

You can send an email to info@revopssquared.com at anytime with questions regarding how a specific term or KPI is being used as part of the Industry Benchmark and KPI Report.

The first section of this survey includes 16 questions that provide the company attributes that our research will be filtered against so you can see your "Like Peers" for a more precise KPI comparison.

1. Your Title Level?

2. Your Department?

3. Company Type *This question is required.

Please enter an 'other' value for this selection.

4. Company Size - ARR or Revenue ($)
- Annual Recurring Revenue (ARR) is the default value for SaaS and other subscription based companies
- Revenue is the default value for all other companies not using an annual subscription based agreement model *This question is required. This question requires a valid currency format.

Revenue or ARR in Millions ($)

5. Growth Rate (%) - ARR or Revenue (Latest Fiscal Year over Previous Fiscal Year) This question requires a valid percent format.

Growth Rate (%)

6. Primary Target Market(s) - Customer Revenue Size ($) *This question is required. Choose all that that most closely reflect your Go To Market Segmentation

< $10M (Small Business)
$10M - $100M (Mid-Market)
$100M - $1B (Commercial)
$1B - $10B (Enterprise)
> $10B (Enterprise and/or Strategic)

7. Would you like to provide your specific "Target Market Segmentation" criteria? *This question is required. - This will enable you to help shape the "Industry Standard" nomenclature for this KPI

What are your specific target market segments(s) - Size ($)Low to High Revenue & Naming Convention OPTIONAL to complete - Provide your Target Market Segment based upon REVENUE or EMPLOYEES and your naming
convention for each segment. We will use this information to standardize segmentation for each target market
segment if possible

Space Cell	Rev ($) or Employees - Low	Rev ($) or Employees - High	Your Market Segment Naming Convention(s)
Low End (SMB)	Low End (SMB): Rev ($) or Employees - Low	Low End (SMB): Rev ($) or Employees - High	Low End (SMB): Your Market Segment Naming Convention(s)
Mid-Market	Mid-Market: Rev ($) or Employees - Low	Mid-Market: Rev ($) or Employees - High	Mid-Market: Your Market Segment Naming Convention(s)
Commercial	Commercial: Rev ($) or Employees - Low	Commercial: Rev ($) or Employees - High	Commercial: Your Market Segment Naming Convention(s)
Enterprise	Enterprise: Rev ($) or Employees - Low	Enterprise: Rev ($) or Employees - High	Enterprise: Your Market Segment Naming Convention(s)
Strategic	Strategic: Rev ($) or Employees - Low	Strategic: Rev ($) or Employees - High	Strategic: Your Market Segment Naming Convention(s)
Other	Other: Rev ($) or Employees - Low	Other: Rev ($) or Employees - High	Other: Your Market Segment Naming Convention(s)

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Customer Expansion Benchmark: Long Form

Key Performance Indicator Benchmark Survey - Customer Expansion