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2019 Chicken Marketing Summit Attendee Survey

1. Did this year's Chicken Marketing Summit meet your expectations?

2. How many times have you attended the Chicken Marketing Summit?

3. Please rate the value of each of the topics and speakers. Please rate only those you attended and use N/A if you did not attend that session.

Space Cell	1 - little value	2	3	4	5 - very valuable	N/A
Meeting customer needs in a marketplace with rapidly changing demands (Clint Rivers, Wayne Farms)	Meeting customer needs in a marketplace with rapidly changing demands (Clint Rivers, Wayne Farms): 1 - little value	Meeting customer needs in a marketplace with rapidly changing demands (Clint Rivers, Wayne Farms): 2	Meeting customer needs in a marketplace with rapidly changing demands (Clint Rivers, Wayne Farms): 3	Meeting customer needs in a marketplace with rapidly changing demands (Clint Rivers, Wayne Farms): 4	Meeting customer needs in a marketplace with rapidly changing demands (Clint Rivers, Wayne Farms): 5 - very valuable	Meeting customer needs in a marketplace with rapidly changing demands (Clint Rivers, Wayne Farms): N/A
Global outlook for poultry and meat markets (Justin Sherrard, Rabobank)	Global outlook for poultry and meat markets (Justin Sherrard, Rabobank): 1 - little value	Global outlook for poultry and meat markets (Justin Sherrard, Rabobank): 2	Global outlook for poultry and meat markets (Justin Sherrard, Rabobank): 3	Global outlook for poultry and meat markets (Justin Sherrard, Rabobank): 4	Global outlook for poultry and meat markets (Justin Sherrard, Rabobank): 5 - very valuable	Global outlook for poultry and meat markets (Justin Sherrard, Rabobank): N/A
Grams Scramble: Competing for consumers' protein needs (Meagan Nelson, Nielsen & Kelley Fechner, Datassential)	Grams Scramble: Competing for consumers' protein needs (Meagan Nelson, Nielsen & Kelley Fechner, Datassential): 1 - little value	Grams Scramble: Competing for consumers' protein needs (Meagan Nelson, Nielsen & Kelley Fechner, Datassential): 2	Grams Scramble: Competing for consumers' protein needs (Meagan Nelson, Nielsen & Kelley Fechner, Datassential): 3	Grams Scramble: Competing for consumers' protein needs (Meagan Nelson, Nielsen & Kelley Fechner, Datassential): 4	Grams Scramble: Competing for consumers' protein needs (Meagan Nelson, Nielsen & Kelley Fechner, Datassential): 5 - very valuable	Grams Scramble: Competing for consumers' protein needs (Meagan Nelson, Nielsen & Kelley Fechner, Datassential): N/A
Navigating customer choices vs. listening to loud voices (Leah McGrath, Ingles Markets)	Navigating customer choices vs. listening to loud voices (Leah McGrath, Ingles Markets): 1 - little value	Navigating customer choices vs. listening to loud voices (Leah McGrath, Ingles Markets): 2	Navigating customer choices vs. listening to loud voices (Leah McGrath, Ingles Markets): 3	Navigating customer choices vs. listening to loud voices (Leah McGrath, Ingles Markets): 4	Navigating customer choices vs. listening to loud voices (Leah McGrath, Ingles Markets): 5 - very valuable	Navigating customer choices vs. listening to loud voices (Leah McGrath, Ingles Markets): N/A
Panel: Channels, choices & challengers (Nelson, Fechner & McGrath)	Panel: Channels, choices & challengers (Nelson, Fechner & McGrath): 1 - little value	Panel: Channels, choices & challengers (Nelson, Fechner & McGrath): 2	Panel: Channels, choices & challengers (Nelson, Fechner & McGrath): 3	Panel: Channels, choices & challengers (Nelson, Fechner & McGrath): 4	Panel: Channels, choices & challengers (Nelson, Fechner & McGrath): 5 - very valuable	Panel: Channels, choices & challengers (Nelson, Fechner & McGrath): N/A
2019 Chicken consumption survey: The why behind the buy (Chris DuBois, IRI & Joyce Neth, WATT Global Media)	2019 Chicken consumption survey: The why behind the buy (Chris DuBois, IRI & Joyce Neth, WATT Global Media): 1 - little value	2019 Chicken consumption survey: The why behind the buy (Chris DuBois, IRI & Joyce Neth, WATT Global Media): 2	2019 Chicken consumption survey: The why behind the buy (Chris DuBois, IRI & Joyce Neth, WATT Global Media): 3	2019 Chicken consumption survey: The why behind the buy (Chris DuBois, IRI & Joyce Neth, WATT Global Media): 4	2019 Chicken consumption survey: The why behind the buy (Chris DuBois, IRI & Joyce Neth, WATT Global Media): 5 - very valuable	2019 Chicken consumption survey: The why behind the buy (Chris DuBois, IRI & Joyce Neth, WATT Global Media): N/A
Marketing to Gen Z moms: Lessons learned from millenials, Gen X (Maria Bailey, BSM Media)	Marketing to Gen Z moms: Lessons learned from millenials, Gen X (Maria Bailey, BSM Media) : 1 - little value	Marketing to Gen Z moms: Lessons learned from millenials, Gen X (Maria Bailey, BSM Media) : 2	Marketing to Gen Z moms: Lessons learned from millenials, Gen X (Maria Bailey, BSM Media) : 3	Marketing to Gen Z moms: Lessons learned from millenials, Gen X (Maria Bailey, BSM Media) : 4	Marketing to Gen Z moms: Lessons learned from millenials, Gen X (Maria Bailey, BSM Media) : 5 - very valuable	Marketing to Gen Z moms: Lessons learned from millenials, Gen X (Maria Bailey, BSM Media) : N/A
Emotional Branding (Mary Demos, Coca Cola)	Emotional Branding (Mary Demos, Coca Cola): 1 - little value	Emotional Branding (Mary Demos, Coca Cola): 2	Emotional Branding (Mary Demos, Coca Cola): 3	Emotional Branding (Mary Demos, Coca Cola): 4	Emotional Branding (Mary Demos, Coca Cola): 5 - very valuable	Emotional Branding (Mary Demos, Coca Cola): N/A
Global Coalition for Animal Welfare: Our priorities (Judy Panayos, Sodexo & Chris McCrystal, Compass Group)	Global Coalition for Animal Welfare: Our priorities (Judy Panayos, Sodexo & Chris McCrystal, Compass Group): 1 - little value	Global Coalition for Animal Welfare: Our priorities (Judy Panayos, Sodexo & Chris McCrystal, Compass Group): 2	Global Coalition for Animal Welfare: Our priorities (Judy Panayos, Sodexo & Chris McCrystal, Compass Group): 3	Global Coalition for Animal Welfare: Our priorities (Judy Panayos, Sodexo & Chris McCrystal, Compass Group): 4	Global Coalition for Animal Welfare: Our priorities (Judy Panayos, Sodexo & Chris McCrystal, Compass Group): 5 - very valuable	Global Coalition for Animal Welfare: Our priorities (Judy Panayos, Sodexo & Chris McCrystal, Compass Group): N/A
Transparency in an age of activism: How can you get the upper hand? (Hinda Mitchell, Inspire PR Group)	Transparency in an age of activism: How can you get the upper hand? (Hinda Mitchell, Inspire PR Group): 1 - little value	Transparency in an age of activism: How can you get the upper hand? (Hinda Mitchell, Inspire PR Group): 2	Transparency in an age of activism: How can you get the upper hand? (Hinda Mitchell, Inspire PR Group): 3	Transparency in an age of activism: How can you get the upper hand? (Hinda Mitchell, Inspire PR Group): 4	Transparency in an age of activism: How can you get the upper hand? (Hinda Mitchell, Inspire PR Group): 5 - very valuable	Transparency in an age of activism: How can you get the upper hand? (Hinda Mitchell, Inspire PR Group): N/A
Panel: Supply chain partners (PFSBrands, ButcherBox, Inspire Brands & Southeastern Grocers)	Panel: Supply chain partners (PFSBrands, ButcherBox, Inspire Brands & Southeastern Grocers): 1 - little value	Panel: Supply chain partners (PFSBrands, ButcherBox, Inspire Brands & Southeastern Grocers): 2	Panel: Supply chain partners (PFSBrands, ButcherBox, Inspire Brands & Southeastern Grocers): 3	Panel: Supply chain partners (PFSBrands, ButcherBox, Inspire Brands & Southeastern Grocers): 4	Panel: Supply chain partners (PFSBrands, ButcherBox, Inspire Brands & Southeastern Grocers): 5 - very valuable	Panel: Supply chain partners (PFSBrands, ButcherBox, Inspire Brands & Southeastern Grocers): N/A

4. Please tell us what sessions were particularly valuable and why.

5. What is the likelihood that you will attend next year's Chicken Marketing Summit?

6. Please rate the importance of each of the following reasons for attending the Chicken Marketing Summit.

Space Cell	Not important	Important	Very important
Keep up to date on industry trends/issues	Keep up to date on industry trends/issues: Not important	Keep up to date on industry trends/issues: Important	Keep up to date on industry trends/issues: Very important
Engage with sponsors/suppliers/customers	Engage with sponsors/suppliers/customers: Not important	Engage with sponsors/suppliers/customers: Important	Engage with sponsors/suppliers/customers: Very important
Networking	Networking: Not important	Networking: Important	Networking: Very important
Conference theme is relevant to my role in the industry	Conference theme is relevant to my role in the industry: Not important	Conference theme is relevant to my role in the industry: Important	Conference theme is relevant to my role in the industry: Very important
Attend educational sessions	Attend educational sessions: Not important	Attend educational sessions: Important	Attend educational sessions: Very important
Enjoy the location and surrounding area	Enjoy the location and surrounding area: Not important	Enjoy the location and surrounding area: Important	Enjoy the location and surrounding area: Very important
Enter another option	Other: Not important	Other: Important	Other: Very important
Enter another option	Other: Not important	Other: Important	Other: Very important

7. Which of the following best describes your business?

8. Which of the following best describes your role within your organization?

Please enter an 'other' value for this selection.

9. What prompted you to register for the Chicken Marketing Summit?

Please enter an 'other' value for this selection.

10. Would you recommend the Chicken Marketing Summit to your colleagues?

11. If you are willing to provide a testimonial about the Chicken Marketing Summit, please provide your comments here along with your name and/or job title and company if we may use it with your statement. Thank you!