UK Amex

1. What credit card provider comes to mind first?

• American Express
• VISA
• Mastercard

2. Have you used an American Express credit card before?

• Yes
• No

3. Do you have an American Express Card?

• Yes
• No

4. How would you compare American Express to other credit card brands? (multiple choice)

• Not an interesting brand
• Find them to be expensive to use
• Provide incentive to travel
• Provide exclusive offers
• I don't have an opinion on American Express

What do you use your American Express card for? (multiple choice)

• Air miles
• Cashback
• Tickets to events
• Prize draws

5. What cards do you associate with sport? (multiple choice)

• Mastercard
• Visa
• American Express
• TSB
• Lloyds
• NatWest
• Barclays

6. Which sports do you associate American Express with? (multiple choice)

• Tennis
• Football
• Rugby
• Cricket
• Cycling
• Golf
• Women’s sport
• I don't associate American Express with any sports

7. Would you like to see brands back women in sport more?

• Yes
• No

8. If American Express helped to back or helped to fund more under privileged sports would you be more inclined to use the brand?

• Yes
• No