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West Anthem - Calgary and Edmonton Music Strategy Survey


West Anthem (formerly Alberta Music Cities Initiative) hired Sound Diplomacy to create a Music Strategy for Calgary and Edmonton. Using feedback from locals in the music industry and best practice examples from around the world, this will result in a strategy to engage musicians, industry members, and audiences to support the industry’s future growth.

This survey aims to better understand Edmonton and Calgary’s music ecosystem as part of the study’s ongoing research. We want to make sure that we find the challenges and opportunities you face and the common goals you have with other creators, industry leaders, and fans.

In order to successfully take the survey and make sure your opinions reach us, please click on the SUBMIT button on the very last page of the survey.

Depending on your role in the music ecosystem, the survey will take between 10 and 20 minutes to finish. 

The survey will close on December 16, 2019. You have until then to take it.

Thank you in advance for your time and participation!


Technical Disclaimer
While you can take the survey on a smartphone, we recommend that you use a tablet, laptop or desktop computer for the easiest experience. You can also save your answers and return to the survey at a later time. Please check your spam folder if you use the "Save & Continue" option!

About Your Data
Please note that all information will remain private and confidential. Individual responses will only be viewed by Sound Diplomacy and will not be shared with any third parties. Responses are anonymous, and participants are encouraged to respond truthfully to identify their current challenges, including those that might identify patterns of inequality among demographics.

Questions or Concerns
If you have any questions or concerns, or if you'd like to know more about the findings of this survey, please do not hesitate to contact

More information about the project can be found here: 

West Anthem would like to recognize the support of the National Music Centre, Calgary Arts Development, Calgary Economic Development, Edmonton Arts Council, Edmonton Tourism, a division of Edmonton Economic Development, OCL Studios and the Government of Alberta for their contribution to this work.