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IOA Brand Personality Exercise

Identifying and defining the IOA personality is a crucial step in our brand exploration process.

Please participate in this brief exercise, dragging the marker along each slider to rank each descriptor of the future-looking IOA brand. Place the marker relative to how strongly each word applies, with the center meaning “non-applicable”. The closer to the word, the more strongly you identify that word with the IOA brand. Thank you!
1. . *This question is required.
Simple
N/A
Complex
2. . *This question is required.
Youthful
N/A
Established
3. . *This question is required.
Nuanced
N/A
Bold
4. . *This question is required.
Friendly
N/A
Authoratative
5. . *This question is required.
Casual
N/A
Structured
6.  . *This question is required.
Modern
N/A
Timeless
7.   . *This question is required.
Collaborative
N/A
Independent
8.   . *This question is required.
Sophisticated
N/A
Effortless
9.   . *This question is required.
Familiar
N/A
Curious
10.   . *This question is required.
Inspiring
N/A
Matter-of-fact
11.   . *This question is required.
Scholarly
N/A
Organic
12.   . *This question is required.
Eager
N/A
Reserved
13.  . *This question is required.
Analytical
N/A
Creative
14. . *This question is required.
Influential
N/A
Reflective
15. . *This question is required.
Persistent
N/A
Responsive