Skip survey header

Blended CAC Ratio

1. What is your Company's Average ACV? *This question is required.
2. What is your "Expansion Only" Average Annual Contract Value (ACV)? *This question is required.     - This ACV number is specific to Up-Sells and Cross-Sells (exclude New Name ARR)
Micro-surveys are designed to take less than 1-2 minutes to complete.  Company Size, ACV and Growth Rate questions are used to segment participant audience and to provide relevant like company "cohort" based results.

Any questions or desire to learn more, please email rayrike@revopssquared.com
    Blended CAC Ratio = Sales & Marketing expenses for New ARR / $ of New ARR (including new name and expansion)
                             
Sales and Marketing Expenses should be from same year as New ARR was Closed

                             -  Blended CAC includes all marketing & sales expenses plus customer success costs specific to up-sells and cross-sells
This question requires a valid currency format.
4. What is your Company Revenue/ARR?
5. Distribution Model - Go To Market Channel(s)    - Please only select the one that represents the "PRIMARY" Go To Market Model
This question requires a valid email address.