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New Customer CAC Ratio

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    New Customer CAC Ratio = Sales & Marketing expenses for New ARR / $ of New ARR (New Name Customers Only)
                             - Sales and Marketing Expenses should be from same year as New ARR was Closed
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2. What is your company's average ACV?
3. What is your Company Revenue/ARR?
4. Distribution Model - Go To Market Channel(s)    - Please only select the one that represents the "PRIMARY" Go To Market Model
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