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Expansion CAC Ratio

Micro-surveys are designed to take less than 1-2 minutes to complete.  Company Size, ACV and Growth Rate questions are used to segment participant audience and to provide relevant like company "cohort" based results.

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    Expansion CAC Ratio = Sales & Marketing expenses for New ARR / $ of Expansion ARR (Up-Sells + Cross-Sells)
                       - Sales and Marketing Expenses for Up-Sells & Cross-Sells should be from same year as Expansion ARR was Closed
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2. What is your company's average ACV?
3. What is your Company Revenue/ARR?
4. Distribution Model - Go To Market Channel(s)    - Please only select the one that represents the "PRIMARY" Go To Market Model
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