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CAC Payback Period

Micro-surveys are designed to take less than 1-2 minutes to complete.  Company Size, ACV and Growth Rate questions are used to segment participant audience and to provide relevant like company "cohort" based results.

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    CAC Payback Period = CAC / (ARPA * GM%)
          - Using Gross Margin versus just Average Revenue Per Account is standard for CAC Payback Period This question requires a valid number format.
Months
2. What is your company's average ACV?
3. What is your Company Revenue/ARR?
4. Distribution Model - Go To Market Channel(s)    - Please only select the one that represents the "PRIMARY" Go To Market Model
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