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Customer Acquisition: Top of Funnel Benchmarks

All information provided will be held strictly confidential, and will be aggregated anonymously as to ensure no company specific information will be used or shared with any third parties.

This research captures Customer Acquisition: Top of Funnel KPI Benchmarks.
  • As a participant you will gain access to an executive summary report on our findings
  • You will also have an option to gain access to an on-line portal to view the results
  • Surveys are designed to take less than 10 minutes to complete
  • Benchmarks will be aggregated and grouped by "Like Company" Peer Group Cohorts
Please have the following Top of Funnel Benchmarks available to complete the Survey:
  • Outbound Activity Converion Rates 
  • Outbound Lead Conversion Rates
  • Inbound Lead Conversion Rates
  • MQL and SQL Conversion Rates
  • Customer Acquisition Cost Ratio - New Name Customers
RevOps Squared is developing the SaaS industry's first Key Performance Indicator Benchmarking Index. The insights provided will enable data driven, metrics informed decisions to Accelerate Revenue Performance across the Customer Lifecycle including Customer Acquisition, Expansion and Retention.

If you prefer to participate in the research on a personalized basis, including receiving a tailored executive summary for your company, please contact to schedule a personal KPI Benchmarking Assessment

Survey is designed to be completed in < 15 minutes

RevOps Squared anonymizes and aggregates all data collected. Privacy Policy can be viewed here.