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How to Reach and Engage Your Entire Community (On-Demand)

Complete the questionnaire after watching the How to Reach and Engage Your Entire Community on-demand webinar.

Knowledge Check
Answer the questions below to check your understanding of the material in this webinar.

1. What is targeted marketing? *This question is required.

2. Why is targeted marketing important? *This question is required.

3. Where can libraries use targeted marketing? *This question is required.

4. Promoting TV and movie tie-ins, required reading, true teen stories, and Dyslexic font in your marketing can help target: *This question is required.

5. What content can you promote in your digital collection to target Millenials and Gen X? What content or features might appeal to Baby Boomers and older adults? Identify 1 example for each group. *This question is required.

6. Where can you download free print, digital, and other resources to promote your library's digital collection? *This question is required.

Reflection
Using the questions below, reflect on how you can apply the content of this webinar at your library.

7. Think about your library community and whether there are any "untapped users". What is one way to connect with this demographic outside of the library - using outreach or online? Get creative and outline a potential event, social media post, or other idea that could help reach this demographic at your library. *This question is required.

8. Libraries can integrate promotion for their digital library with existing programming. Consider ongoing programs and events that occur at your library branch, including events that are not currently focused on digital. How could library staff insert conversations about Libby at these events? *This question is required.

9. After completing the information below, please submit this questionnaire to access your certificate of attendance.

Full Name: *This question is required.

Library Name: *This question is required.

Email: *This question is required. This question requires a valid email address.