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Wine Tasmania - direct sales initiative

Participate in Wine Tasmania's new e-commerce initiative

A key avenue to drive income during this challenging time is through direct wine sales to consumers, and we've heard positive reports of support for local producers and businesses. As previously communicated, Wine Tasmania is highlighting and promoting buying direct from Tasmanian wine producers. We're continuing to look at other opportunities to band together and promote Tassie wines and producers and would welcome any ideas at any time.

We've launched a brand new e-commerce website to provide an additional avenue for direct sales across members (either via this website or directly from individual producer websites), and to promote and profile our wine producers to Australian consumers. We're offering mixed wine packs across multiple producers, returning sales income to producers, supported by a strong promotional program to Australian consumers. This is a 'taster' only, with one wine per producer in the packs, and with people encouraged to continue purchasing directly from producers and signing up to individual wine clubs. Pre-determined 6/12 packs of wine will be offered in specific campaigns, with consumers invited to purchase within a fixed time period and with all wine dispatched once the campaign closes. Once this time period has closed, producers will be contacted with details of orders, stock requirements and delivery details. With some outside help, we'll pack and dispatch orders and sales income will be returned to producers in full. Pricing is full retail / cellar door, with inbuilt shipping and handling - there's no margin taken by Wine Tasmania. 

While sales volumes are expected to be modest, it is a great opportunity to promote and profile wine producers, supported by social media campaigns, and to grow our database of Tasmanian wine lovers around the country. We are also looking at opportunities to partner and expand this in the future. 

Have a look at the site here as an example of what we need from you!

Feedback welcome or give us a call...
1. Contact Details
3. Which wine would you like to nominate?
4. Please upload an image of you / the person or people who represent your wine.
5. Please upload any other images you're happy for us to use in promotion - vineyard, winery, view etc (maybe 1-2).
6. Please upload a tasting note for the wine (or provide a brief description below).
8. Please upload your logo.