Content marketing is one of the most popular techniques used by healthcare marketers. But before you jump into the self-assessment, let’s start with a common definition of content marketing. Today, we’re not talking about foundational service line content or news releases.
We’re talking about a strategic marketing approach focused on creating and sharing valuable, relevant, and consistent digital content that doesn’t explicitly promote a brand, but is intended to stimulate the interest of a clearly defined audience in its products or services.
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