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Marketing Capability Benchmark


Welcome! and thank you for your interest in assessing your organization's marketing capabilities. This assessment, based on research supported by MMA, will benchmark your organization's marketing capabilities to others in the industry.  You will receive a complimentary PDF report via email, with the top 3 recommended action steps after you complete the assessment. A few instructions before you begin:  

  • The assessment should take you 10-12 minutes to complete.  
  • You will be assessing your organization's marketing activities and practices.   We will aggregate your answers with others to generate industry benchmarks.  Individual answers will not be identified.   
  • For the best experience, we recommend you answer the questions on a tablet or computer using a Chrome browser   
  • Visit to learn about marketing capabilities.
  • Please write to if you have questions.

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