US Fundraising Market: Senior Fundraiser Confidence Survey June 2020

What are we trying to do?

The purpose of this survey is to explore your confidence in the potential of key fundraising sources and channels. By contributing your opinion you’ll provide others with what we hope will be a real insight into where they should focus or direct their attention and investment. I also hope you will find the results useful by comparing your opinion with those of other senior figures.

Note we are simply asking for your opinion based on your knowledge and insight over some years. We are not asking you to share hard data/results from your agency or clients.

Once we have collected this data we hope to produce a number of scenarios which might also be useful. By taking part in the survey you gain access to the results plus the scenarios.

The survey was originally shared with 20 senior figures throughout the US- all either senior fundraisers in a range of agencies and industries or experienced consultants with wide ranging clients. We're now extending it to find 100 other thinkers with an informed opinion on the future of philanthropy. You're one of them!

The survey should take around 6-7 minutes to fill in.

Space Cell	Spending More	Spending the Same	Spending Less
Digital	Digital: Spending More	Digital: Spending the Same	Digital: Spending Less
DM	DM: Spending More	DM: Spending the Same	DM: Spending Less
DRTV	DRTV: Spending More	DRTV: Spending the Same	DRTV: Spending Less
F2F	F2F: Spending More	F2F: Spending the Same	F2F: Spending Less
Print advertising	Print advertising: Spending More	Print advertising: Spending the Same	Print advertising: Spending Less
Telemarketing	Telemarketing: Spending More	Telemarketing: Spending the Same	Telemarketing: Spending Less

Space Cell	Likely to grow	Likely to stay same	Likely to shrink
Individual regular giving	Individual regular giving: Likely to grow	Individual regular giving: Likely to stay same	Individual regular giving: Likely to shrink
Community fundraising including events	Community fundraising including events : Likely to grow	Community fundraising including events : Likely to stay same	Community fundraising including events : Likely to shrink
Major Donors- gifts greater than $15K	Major Donors- gifts greater than $15K: Likely to grow	Major Donors- gifts greater than $15K: Likely to stay same	Major Donors- gifts greater than $15K: Likely to shrink
Bequests	Bequests: Likely to grow	Bequests: Likely to stay same	Bequests: Likely to shrink
Foundations including family and corporate	Foundations including family and corporate: Likely to grow	Foundations including family and corporate: Likely to stay same	Foundations including family and corporate: Likely to shrink
Corporate- excluding corporate foundations	Corporate- excluding corporate foundations: Likely to grow	Corporate- excluding corporate foundations: Likely to stay same	Corporate- excluding corporate foundations: Likely to shrink
Earned income/services	Earned income/services: Likely to grow	Earned income/services: Likely to stay same	Earned income/services: Likely to shrink

	Grow - insert %
	Shrink - insert %

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US Fundraising Market: Senior Fundraiser Confidence Survey June 2020

US Fundraising Market: Senior Fundraiser Scenarios Confidence Survey Phase Two 2020