The 24th Annual SALON TODAY 200

2020 has been a wild ride for most businesses, but especially salons, spas and barbershops. Historically, our ST200 for this year would have closely examined 2019, but we simply can't ignore what's been happening in 2020. 

So this year, we are pivoting the competition a bit to make it easier to enter (hasn't your year been hard enough?), and we'll strive to capture the successes salons have accomplished despite a pandemic and mandated salon closures. For that reason, we will be focusing on "Success" in 2019 and "Survival Strategies" for 2020.

That means we're tabling our other best practice categories for this year, and the 2021 application will have only two short essays. We also won't be collecting tax statement documentation to verify growth this year--while we'll ask for and examine your sales revenue for 2019, we won't be publishing it this year. That means when it comes to reporting your numbers, we're holding you to the honor system. Although, if we question the revenue you enter, we may call and ask for your accountant to back up your statement.

No worries though, we're still going to capture the great data and business building ideas for which the ST200 has become famous for. 


ALL SALONS MUST COMPLETE THE APPLICANT INFORMATION SECTION. THEN, EACH APPLICANT MUST COMPLETE THE "SUCCESS AND SURVIVAL ESSAY."  

SALON TODAY 200 Processing Fee: This year, we are only able to accept the online application. And the processing fee is $75 when you submit your application. Extended deadline is Sunday, November 8, 2020 at midnight PST !

The SALON TODAY 200 will be published in the Winter Edition 2021 of SALON TODAY and posted before the issue goes to press. Good luck!

Eligibility & Criteria

1. Your salon opened on or before January 1, 2018.
2. Your salon has generated annual service and product sales revenues of at least $250,000 per year since 2018.
3. Your business is primarily a provider of professional salon services, including, but not limited to,one or more of the following: hair care, nail care, skin care, body care and spa treatments.
4. You completely fill out the Applicant Information portion of this form.
5. You completely fill out the "Success and Survival" Essay.
6. You pay the non-refundable $75 processing fee for the online application.
7. You electronically sign and date the Owner Statement.

DEADLINES AND PROCESSING
All entries MUST BE COMPLETED no later than midnight PST on Sunday, November 8.