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Dunwoody Sign Ordinance IPS

Welcome to the Dunwoody Sign Ordinance Image Preference Survey!

An image preference survey (IPS) is a tool that uses images to understand how appropriate or inappropriate different zoning and planning concepts are for a community. It is often used when how something looks—its design—is very important.

Part 1: Sign Images
This survey will show you images of various types of signs. Each sign image has been selected to show differences in materials, design, landscaping, and, in some cases, illumination or lighting. The consultant will use results from this survey to guide the proposed Sign Ordinance updates. 

As you take the survey, please keep the following things in mind:
  • Signs were not selected based on the business they service or their message. Please focus on the sign’s DESIGN, not its CONTENT.
  • Use your first impression and don’t overthink the images.
  • Select “0” if you don’t have an opinion.
  • There is no “right” or “wrong” answer.
Part 2: Sign Appropriateness in Different Parts of Dunwoody (optional)
After you indicate how appropriate each image is, you have the option of telling us if the sign is only appropriate in specific areas.

As you answer this part, please keep the following things in mind:
  • This question mostly applies to "commercial" signs. For example, you may think that some signs are appropriate in Perimeter Center but not Dunwoody Village. 
  • If you think a sign is appropriate for all commercial areas, please select all three commercial area options. 
  • Because the sign ordinance applies citywide, one of these options is "Single-Family Neighborhoods." This has been included only because some uses (such as houses of worship) are zoned single-family today - their inclusion is not intended to suggest that commercial uses or signs are appropriate in neighborhoods. 
The total survey should take 15 to 20 minutes.