CEO Roundtable Survey

This survey is conducted for the ASLA 2020 conference education session “Perpetual Adaptation: The design business in 2020 and lessons from the Great Recession”. Given the events of 2020, the presenters are shifting the discussion from what worked in 2008 to comparing and contrasting 2008 and what firms and professionals are experiencing in 2020. The intention is to share lessons learned and collect advice. The secondary intent is to reveal our collective experience as professionals, and show those that may be struggling to enter the profession that they are not alone, and there are many paths to one’s career. The results of this survey will be presented at ALSA in full or part, and full results may be publicly posted.

1. Personal information (not required)

Name

Company

Title

Email Address

2. Please indicate how you want your response recorded and reported:

Anonymous
Please include my attribution when quoting me.
You may reference my company but not myself by name.
Do not quote me directly, but you may use themes and generalized responses in your analysis

3. Please pick which are the most accurate statements for you?

I was in a leadership position within my firm or place of work during the Great Recession (Dec. 2007- June 2009, slow recovery to 2011)?
I was or am in control of, or influence, decisions on hiring or firing in my place of work.
I am currently in a leadership position within my firm or place of work.
I have participated in strategic, market or financial planning for my place of work in response to the Coronavirus Recession this year.

4. Was your firm or place of work impacted by the Great Recession?

5. If you consider your firm successful in navigating through the Great Recession, what were key strategies, markets, or policies that you attributed that success to? Please describe:

6. How has the Coronavirus Recession been different for your firm or place of work in terms of impact? Please describe:

7. Have you found the strategies or lessons from the Great Recession applicable to the Coronavirus Recession?

8. What do consider the most successful strategies, approaches, investments or policies your firm or place of work has made to respond to this recession to date? Please describe:

9. What advice do you have for staff and young landscape designers and architects during this period who are employed but nervous about job stability? Please describe:

10. What advice do you have for recent graduates in the job hunt, or recently unemployed staff and young landscape designers and architects? Please describe:

11. Do you have any requests for ASLA’s lobbying efforts or professional advocacy based on your experiences through recession? Please describe:

12. If you would like the opportunity to share your thoughts, advice, or well wishes in video format to the class of 2020 and 2021, please include your email contact above and select "Yes" for this question.

Your email will only be used for contact from a potential interviewer to conduct a zoom meeting interview, and will not be distributed, filed or reported with your response to the other survey questions as matching your response to the anonymity question.